MBA2678 Q&A Wednesday: Why Do My Customers Seem Very Interested But Don't Buy?

Ever have a customer say, I'm super interested, only they never buy? It's frustrating. Right? Today, I'm gonna be answering Brenda's question here on Q and A Wednesday. That question is, why do my customers seem very interested but don't buy? Today, we're gonna unpack why this happens and what you can do about it. We're gonna make sure you have a game plan so that you convert more interested buyers into customers. Let's get into it. Welcome back to the $100 MBA show. I'm your host Omar Zennholm where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow and scale your business. Before we jump in, can I get thirty seconds of your time? We love guiding you on your business journey, and we wanna help even more people build their dream businesses and lives. So if you could hit the follow button on this podcast app, it would be greatly appreciated. It's completely free and it helps us out more than you know. Thanks. First, let's define what's happening. Brenda, people, when they say they're interested, it's not the same of having the intent to buy. Interest and intent are not the same thing. We have all said to something or to someone, that looks cool or I love this idea, but you never really pulled the trigger. Why? Because interest is cheap. It costs the buyer nothing to say nice things. But buying, on the other hand, that costs money. It also costs you trust, commitment, change, maybe even an embarrassment or fear of judgment if things don't go right. It's risky for them. So I'm interested might just be code for I like the idea or I don't hate you or I'm being polite or I might buy someday or even I'm just not ready. So let's break down the four big reasons why this happens and why people don't become customers. By the way, this is just science. This is psychology. This is just how human beings behave. This is not a gut feeling. This is just statistically what happens in the buying process. Number one, lack of urgency. They don't see why they need to act now, why they need to buy now. If your offer is open forever or the transformation is vague, they're just gonna wait forever. Right? We will delay any decision that will allow us to just delay it. Right? If we could just wait longer or just not make the decision now, we just won't make the decision now. This is why if you wanna fix this, you have to add urgency and specificity. Why they need to buy now. Right? Time sensitive bonuses, clear deadlines. What happens if they wait? What's the penalty for waiting? Whether it's the price goes up, whether they won't get the bonuses, whether they'll run out of spots, and you don't know if we'll be available in the future. You need to highlight what …