MBA2671 Three Low Priced Products I Recommend Selling

Today, we're getting into something I rarely recommend, selling low priced products. Generally, low priced products means low margins, more customer support headaches, and a tough road of real revenue ahead. But there are three exceptions, three specific types of low priced products under a $100 that I do recommend. They scale beautifully. They have high margins, and they convert better than most free opt ins. Let's dive into all three right now. Welcome back to the $100 MBA show. I'm your host, Omar Zenhom where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. Before we get started, I just wanna take a quick second to say thank you for being here. You're a learner. You're a doer. You're my kind of person. And if you wanna join people just like you in our growing community of entrepreneurs, hit follow right here in your podcast app. You grow. We grow. We all win. Thanks. Number one. Short challenges or boot camps. These can range between $29, $99, even as low as $19 if you want. These are three day or week long challenges designed to help your customer achieve a clear result in a short amount of time. Here are a couple examples. A three day social media content challenge for service providers. Or when I was running my software company Webinar Ninja, we had a challenge called the automated webinar challenge, and it challenged people to create, you guessed it, an automated webinar. What makes these challenges special is that they're pretty high leverage. You build it once, you record the content for each day of the challenge, and you run it over and over again to your audience. They're also high margin. There's almost no delivery cost once you build it once. You know, once you have created the content and all the pages on the site, all you gotta do is just get more customers. And every time you get a new customer, it doesn't cost you any more money. And finally, they build trust fast. You are able to help someone get a quick win for a low cost in a short amount of time. That's the best sales pitch for anything you have to sell next. And in my opinion, these challenges are pretty versatile. The model works whether you're selling software or coaching or digital products or even services. So say, for example, you teach people how to create great valuable social media content in your challenge, And then your service, which is your high ticket offer, is offered to them after the boot camp, which is maybe taking care of all the scheduling and the publishing of their content on social media. If your challenge delivers real value to your customers, people will want more. The next offer, your high ticket product or service, will convert much easier because they've already tested the waters. And as they say, a …