I Tried 20 Business Ideas. These 3 Made Me Rich.

What It Covers

Omar Zdenholm distills 25 years and 20+ business attempts into three models — premium services, recurring digital products, and media companies — explaining why 17 ventures failed and what structural patterns separate profitable businesses from exhausting ones.

Key Questions Answered

• •Premium Service Pricing: Raising prices and narrowing focus to one specific client type — Omar built websites exclusively for bloggers in 2012 — improves client quality, margins, and conversion rates simultaneously. High prices repel confused prospects, not serious buyers, making clarity the real sales lever.
• •Recurring Revenue Stacking: Structure premium service clients into monthly retainers from day one. Omar charged bloggers a recurring hosting and security maintenance fee after each project, converting one-time sales into compounding monthly income and increasing per-customer lifetime value without acquiring new clients.
• •SaaS Leverage Model: A software-as-a-service business like Webinar Ninja shifts the daily question from "how do I sell today?" to "how do I retain customers for years?" This mental reframe produces predictable revenue, higher company valuation at exit, and insulation from algorithm or ad-cost disruptions.
• •Sequential Business Building: Avoid running multiple business models simultaneously — competitors operating with 100% focus will outpace anyone splitting attention. Build one model fully, systematize it, delegate operations, then stack the next model. This sequencing is how Omar moved from services to SaaS to media over decades.