How I Started And Grew This Podcast To Over 300,000,000 Downloads

Let me start with a confession. This podcast wasn't my first podcast. And honestly, it's one of the most important reasons why this podcast has worked. Before the $100 MBA show, we launched a podcast called people who know their. Catch a name, fun idea, but, unfortunately, the podcast was. We published 46 episodes, and our best episode, which featured Gary Vaynerchuk as a guest, did a little over 400 downloads. Now for context, my average blog post at the time was getting more traffic, and our average episode here on the $100 MBA show can hit over 80,000 downloads. So, yeah, the podcast sort of bombed. And Nicole and I were extremely frustrated because we're putting so much effort into that podcast and got very little results, got really embarrassing results. Welcome back to the $100 MBA show. I'm your host, Omar Zenhom, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. I got a quick favor to ask. If this show has helped you in any way, leave me a quick review. You could do so wherever you listen to podcasts. This helps me and my team reach even more people who need the same no fluff practical business advice that you're getting from the show. It only takes a few seconds, but it makes a huge difference. Thanks for being a part of our journey to help others on their journey. That podcast didn't work because we were trying to be something that we're not. We were an interview show, and I was not good at interviewing. And we just did what everybody else was doing because that's what all podcasts were like. There were all interview shows back in the day. Remember, this is 2014, remember vividly going to this conference called New Media Expo in Las Vegas. Nicole and I went to this conference. This conference doesn't exist anymore, but it was a pivotal moment because it was the first time we saw other people doing this podcast thing. We never even considered starting a podcast. We listened to a lot of podcasts. We were avid fans of the medium, but we never actually saw a podcaster up in person. And we met people like Lewis Howes there and Amy Porterfield and Johnny Dumas from Entrepreneur was on Fire. And we realized, oh, this is a possibility. We can start a podcast, and this could be a way for us to reach our audience. And by the way, if you're curious about what are the best conferences to attend in 2026 in your business, in your industry, in your stage in business, I'm actually working on that episode right now, and we'll be releasing it really soon. So make sure you're a subscriber so you don't miss it. So we left that conference and started that podcast called People Who Know Their So that conference was, like, from January, and we …