How the creator economy is making you talk like the internet

This message comes from Amazon Health. Why do doctor visits always require paperwork? With your permission, Amazon Health AI can connect to your health history for personalized care fast. Amazon Health AI is here. Health care just got less painful. This is the TED Radio Hour. Each week, groundbreaking TED Talks Our job now is to dream big. Delivered at TED conferences To bring about the future we want to see. Around the world. To understand who we are. From those talks, we bring you speakers and ideas that will surprise you. You just don't know what you're gonna find. Challenge you. We truly have to ask ourselves, like, why is it noteworthy? And even change you. I literally feel like I'm a different person. Yes. Do you feel that way? Ideas worth spreading from TED and NPR. I'm Manoush Zomorodi. Today on the show, Part two of our exploration of the creator economy, how people are making money off of creativity and what creativity even means in the age of AI. MANOUSH ZOMORODI This is day one of becoming a full time travel influencer. I get out a lot to hear. It's February 8 this past week. If given the opportunity, more than half of Gen Z in The US say they'd like to be a social media influencer. Product that I heard about from Making a living by creating content often in the form of short videos online, like Adam Alexic. I speak in a what I call an educational influencer accent. I'll talk very quickly. I'll stress more words to keep you watching my video. And all of that is part of this expected way to talk through the algorithm. Adam calls himself etymology nerd on social media, where he has over 3,000,000 followers across platforms like TikTok and Instagram. I studied linguistics in college. And the classic question you ask yourself when you're graduating with a linguistics degree is, well, what do I do next? Yeah. I thought, you know, I might as well give social media a try. Made a bird language. It's called Adam started posting about language back in 2022. The octave indicates mood, the semitone indicates an early series about his own habit of communicating Here I go. Like a bird. Other videos explain phonetics. I'm pretty sure the first syllable is the first syllable Like the sounds singer Cardi B makes. Obviously, the r is held longer than a regular trill All the while, he watched as the audience grew, thanks to, yes, his endearing nerdiness, but also how the algorithm responded one of two words for tea, and which one they use depends on how Take one of his most popular videos, which explains why some of us use the word chai, while others call it Now chai spread along land trade routes. Give me a second. This video has been watched over 16,000,000 times. I think I've known about this thing since high school, and I didn't even consider …