(BNS) Baratunde Thurston
Episode
52 min
Read time
2 min
Topics
Career Growth, Productivity, Fundraising & VC
AI-Generated Summary
Key Takeaways
- ✓Early tech adoption advantage: Growing up with a COBOL programmer mother at Treasury Department and accessing Sidwell Friends' T1 internet connection in 1993 enabled experimentation with IRC, Usenet, and early online comedy curation before mainstream adoption.
- ✓Comedy Hack Day model: Three-day events brought designers, developers, and comedians together—Friday pitch sessions, 24-hour building sprints, Saturday internal showcases, and Sunday public performances with VC and comedy judges created functional satirical technology products that entered app stores.
- ✓Digital media transition strategy: At The Daily Show in 2015, built expansion team focused on three tiers—chopping existing content for social platforms, extending show life online, and creating web-native experiences like participatory March Madness brackets that fed back into TV segments.
- ✓New York tech ecosystem difference: Unlike single-industry cities (DC government, LA entertainment, San Francisco tech), New York's geographic density and multi-industry mix forces proximity to diverse populations via public transit and shared spaces, producing more human-centric, grounded technology products.
What It Covers
Baratunde Thurston traces his career merging technology and comedy, from blogging and stand-up in Boston to digital leadership at The Onion and The Daily Show, pioneering Comedy Hack Day events that united developers and comedians.
Key Questions Answered
- •Early tech adoption advantage: Growing up with a COBOL programmer mother at Treasury Department and accessing Sidwell Friends' T1 internet connection in 1993 enabled experimentation with IRC, Usenet, and early online comedy curation before mainstream adoption.
- •Comedy Hack Day model: Three-day events brought designers, developers, and comedians together—Friday pitch sessions, 24-hour building sprints, Saturday internal showcases, and Sunday public performances with VC and comedy judges created functional satirical technology products that entered app stores.
- •Digital media transition strategy: At The Daily Show in 2015, built expansion team focused on three tiers—chopping existing content for social platforms, extending show life online, and creating web-native experiences like participatory March Madness brackets that fed back into TV segments.
- •New York tech ecosystem difference: Unlike single-industry cities (DC government, LA entertainment, San Francisco tech), New York's geographic density and multi-industry mix forces proximity to diverse populations via public transit and shared spaces, producing more human-centric, grounded technology products.
Notable Moment
Thurston attempted to purchase The Onion in 2012 with Betaworks support during the publication's transition from New York to Chicago, representing a pivotal moment when comedy veterans sought ownership of satirical media institutions during digital transformation.
Episode Transcript
I'm at the beginning of that for The Daily Show. I came in with Trevor Mhmm. Right as he took over from Jon Stewart, and I was the only new executive on his team. So if you can imagine, you know, a president coming into an administration, but all their cabinet is the previous administration's leadership. That was the case for Trevor except for me. And it was, you know, over time, he staffed and people adjusted to his voice, but I was there at the very beginning of that and and helping The Daily Show catch up to Internet speed. They really hadn't prioritized that. In many ways, they didn't need to. With the first Jon Stewart era, like, they could ride off of the strength of tradition and his strong, center of gravity and and, his knownness. You know what I'm saying? Whereas Trevor was not known at all in The US. And so he was, like, really open to the network was really open to let's experiment. Alright, Thunde Thurston. Thanks for coming on to talk to me once again. Brian, it's good to be back with you, and hello, everyone, including robots. Including, the AI that's scraping this right now. Yeah. When we spoke, a previous time, we got into, like, your tech background. You grew up in DC. I think you told me the story of how you got into computers, but, do that again. I your your mother was a a computer programmer. Right? Yeah. I was literally born into technology, Brian. My mother was a a programmer, systems analyst was her formal title for the Department of the Treasury, Office of the Comptroller of the Currency. Something in the late seventies, early eighties, she got her official certification. In fact, I was going through her files. She passed twenty years ago, and I found the letter, the formal letter saying, like, Congratulations! You're a computer programmer. And that's how it would happen. They sent you a letter, put it on a piece of paper and told you were certified. So she was in charge of, what in charge she worked on a team that was, like, overseeing national banks. She coded in COBOL, and I remember going to work with her. I remember her bringing a computer home. The first computer box I remember was Tandy. And, yeah, PCs started making their way into our house, and that really launched my exploration of this other way to connect and create and find opportunity and start fights and just be a human with the, technology of the time. I recommend, anyone searching first ones with Baratunde Thurston, for more details about the his his tech background. But okay. What I have not not asked you before about is comedy. And I wanna I wanna almost ask the Marc Maron question, like, who are your guys? Who who were your people that inspired, comedy for you? When I was a kid, that same mother, you …
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