💄 “Makeup King” — Elf Beauty CEO Tarang Amin’s Interview with TBOY

Yetis, get ready to get gooey. Because today's interview is a glow up master class for your life, your career, maybe even your lashes. Because we're hanging out with Tarang Amin, the iconic twelve year CEO of Elf Beauty. Elf Beauty. E. L. F. Stands for eyes, lips, and face, and it's sold enough blush to make you blush. E. L. F. It's Gen Z's favorite beauty brand. It's Gen Alpha's top selling beauty brand. Gen Beta isn't even born yet, but they're prepping their e. L. F. Mascara. Because e. L. F. Beauty basically invented the dupe 80% of the value for 20% of the price. Because as Tarang will tell you, duping is actually the moral thing to do. Oh, by the way, Elf also bought Hailey Bieber's Rogue Beauty for $1,000,000,000 last year because Touraine can spot what's hot faster than a Kardashian can. No company has democratized an industry like Elf has for your face Because Tarang here has figured out how to sell a $3 lipstick profitably even during peak inflation. Jack, I'm gonna sprinkle on some context. For two and a half years, e. L. F. Grew at least 30% every quarter for ten straight quarters. Even Costco got jealous. True. But according to Tarrang, e. L. F. Beauty isn't in the beauty industry. No. No. No. No. No. Elf is actually in the entertainment industry. Besties, please welcome the maestro of makeup, the Baron of Bronson. The lord of the lip liner, Tarang Amin is the CEO of Elf Beauty. And today's interview with Tarang is the best one yet. Hey, Sephora. You're gonna wanna put down the mirror for this one. Terang, welcome to the show, man. Thank you so much for coming on T Boy. Well, thank you for the most gracious introduction I think I've ever had. Or at least the or at least the most hyped up one. I'm digging it. You're glowing. Jack's glowing. We're feeling it. We are so excited to be here with you. So, Terang, we did a bunch of research on you, and we saw that you have a career that really has spanned the consumer packaged goods world. At one point, you sold kitty litter, laundry detergent, Pantene Pro V. I have a quick question about Pantene Pro V. Oh, this has been pent up. Jack has been waiting to ask you as an executive this for, I'm gonna say, years. After you're done cleansing your hair and rinsing it off, do you really need to rinse and repeat with the shampoo, or was that a brilliant scheme to double sales overnight? Well, you know, I work for someone at P and G who claimed his, claim to fame was, he says, you know how the shampoo bottle says lather and rinse? Right. Yeah. I'm like, yeah. He says, I'm the one who came up with repeat. That's indeed. And, he says it doubled the volume. I think it got him promoted. He …