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Shop Talk Show

686: Todd Libby on Deceptive Patterns

60 min episode · 2 min read
·
Todd Libby

Episode

60 min

Read time

2 min

Topics

Leadership, Design & UX, Psychology & Behavior

AI-Generated Summary

Key Takeaways

  • Artificial Time Pressure: WCAG 3.0 distinguishes between essential timers (movie ticket checkout limits) and artificial timers (fake countdown clocks that reset on browser refresh). Artificial pressure creates false scarcity to manipulate purchasing decisions and violates proposed accessibility standards by exploiting cognitive vulnerabilities.
  • Misleading Wording: Double negatives and confusing language in opt-out flows disproportionately harm users with cognitive disabilities and learning differences. Buttons should state clear actions like "Unsubscribe" rather than "Don't not opt me out" to ensure users understand consequences before clicking, making interfaces testable and compliant.
  • Hidden Preselections: Trump 2020 campaign used pre-checked boxes with text about the radical left that enrolled donors in monthly recurring payments, costing supporters hundreds of thousands of dollars. WCAG 3.0 aims to prevent checkboxes that affect finances, privacy, or safety from being pre-selected or buried in complex text.
  • No Obstruction Rule: DoorDash covered delivery fee prices with tooltips on mobile, preventing informed decisions. The guideline requires overlays to be dismissible, movable, and never obstruct essential information needed for task completion, with particular protection for users with motor control limitations who cannot easily dismiss small close buttons.
  • Roach Motel Patterns: Amazon's seven-step cancellation process exemplifies patterns that trap users through exhausting multi-page flows. The guideline requires completion processes to avoid misinformation and unnecessary redirects, ensuring users can cancel subscriptions or services without navigating deliberately complex paths designed to increase abandonment rates.

What It Covers

Todd Libby explains deceptive patterns in web design, covering five proposed WCAG 3.0 guidelines that address manipulative UX tactics like artificial time pressure, misleading wording, hidden preselections, and obstructive overlays that harm users financially and psychologically.

Key Questions Answered

  • Artificial Time Pressure: WCAG 3.0 distinguishes between essential timers (movie ticket checkout limits) and artificial timers (fake countdown clocks that reset on browser refresh). Artificial pressure creates false scarcity to manipulate purchasing decisions and violates proposed accessibility standards by exploiting cognitive vulnerabilities.
  • Misleading Wording: Double negatives and confusing language in opt-out flows disproportionately harm users with cognitive disabilities and learning differences. Buttons should state clear actions like "Unsubscribe" rather than "Don't not opt me out" to ensure users understand consequences before clicking, making interfaces testable and compliant.
  • Hidden Preselections: Trump 2020 campaign used pre-checked boxes with text about the radical left that enrolled donors in monthly recurring payments, costing supporters hundreds of thousands of dollars. WCAG 3.0 aims to prevent checkboxes that affect finances, privacy, or safety from being pre-selected or buried in complex text.
  • No Obstruction Rule: DoorDash covered delivery fee prices with tooltips on mobile, preventing informed decisions. The guideline requires overlays to be dismissible, movable, and never obstruct essential information needed for task completion, with particular protection for users with motor control limitations who cannot easily dismiss small close buttons.
  • Roach Motel Patterns: Amazon's seven-step cancellation process exemplifies patterns that trap users through exhausting multi-page flows. The guideline requires completion processes to avoid misinformation and unnecessary redirects, ensuring users can cancel subscriptions or services without navigating deliberately complex paths designed to increase abandonment rates.

Notable Moment

Todd reveals deceptive patterns trace back to 1938 Germany, where ballot design used a tiny circle for voting against Hitler and a large circle for voting in favor, demonstrating how interface manipulation has been weaponized for political control throughout history.

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Episode Transcript

Hey. You're listening to another episode of Shop Talk. I'm anime protagonist Dave Rupert, and with me, Chris Goyer. Hey, Chris. Do I get to be the sidekick or the do I have to be the antagonist? You can be antagonist. Oh my gosh. That's fine. I do have some more things. But I just I was vibing my my hair. Woke up, my hair decided to be very anime today. Just very, very sleepy and chill. Now, it's just in the area where you could keep it. I wouldn't hate it. That could be your new personality. Yeah. I do like that I don't control this experience. Like this last three months, I've been totally not- It's a long tour of the ride? Yeah. There's a guy who rocked his hair like that that we used to know. Nate Croft, maybe. Yeah. Yeah. Remember that guy? Mhmm. But that's like Nate Croft hair. Okay. We have a special guest on. It's been a minute. So thanks, mister Todd Libby, for reaching about some very interesting work you're doing and to be on the show. How are you, Todd? Great. Thanks for having me. Yeah. It's good to be here. Have you been on Shop Doc Todd, or were we on your show? I forget how it all happened. I had a fight with the both of you on my show Okay. Many, many moons ago. And, yeah. Yeah. For the front end nerdery podcast with you and Homer. We, we've had that, on hiatus for for quite a while. We're planning to resurrect it at some point. So looking forward to that. Yeah. I mean, it's been a little over a year, but that's it. That's not that long. Well, wonderful. So Todd Libby of the famous front end nerdery podcast. But you you had something more specific in mind that you kind of told us about, and we're like, yeah. That sounds like a big deal these days and an amazing thing, which is basically deceptive patterns and to say it in two words. Right? Which I've we probably all of us have a little bit of an intuitive understanding of, but what what do you think of it as when you hear those two words? It's more of a commonly used term now, steering away from the the term dark patterns, which was originally coined in 2010, which is still in legalese as far as, over here in The U in The States and in internationally. It's it's still known as dark patterns, but, myself and a whole, lot of other people, we thought, you know what? Deceptive pattern sounds a lot better because deceptive fits the mold. It does. That's what it's doing. Whereas dark has, like, just a tiny little bit of racism built into it. It certainly does. Yes. Connotation and exclusion. Yeah. Okay. Deceptive patterns is better than I'm on board. Let's let's call it what it is, which is I can imagine …

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  • Todd Libby explains deceptive patterns in web design, covering five proposed WCAG 3.0 guidelines that address manipulative UX tactics like artificial time pressure, misleading wording, hidden preselections, and obstructive overlays.

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