Build Your Personal Brand Without Conflicting With Your Company (Ask Jeb)

This is the Sales Gravy Podcast. Hi. I'm Jeb Blunt, best selling author of fanatical prospecting, objections, sales EQ, and inked, and I'm here to help you open more doors, close bigger deals, and rock your commission check. This is the Sales Gravy Podcast, and it's wisdom Wednesday where you drive the agenda. Because on this segment of the Sales Gravy Podcast, you bring your biggest sales challenges, and Jeb Blunt delivers his best answers. Those answers, they come straight from the trenches because Jeb's not just teaching sales, he's out there prospecting, closing, and leading sales teams every single day. Let's take that next caller. Hey, Jeb. My name is Taylor Diedrich, and I live here locally in Atlanta. I work for a company called Insperity, and I think you are familiar with Insperity, but I do have a question. So my question is when you're building your personal brand, how do you not conflict with the brand of your company? So if you wanted to establish a personal, like your own personal brand, how is that different? And how does it not conflict with your company's brand? So, Taylor, it's a great question and yes, we are familiar with Insperity. Insperity handles all of the payroll and HR at SalesGravy. We love your company. I would recommend any company out there looking for help with HR with payroll. Go talk to Insperity. They're fantastic and your company has given us wings. You've helped us grow exponentially as an organization since we started working with you. So to Insperity, thank you so much and thanks Taylor and your organization for everything that you've done for us. When it comes to personal branding, I wanna point you to my brand new book called The LinkedIn Edge. And in the LinkedIn Edge in part five, there is an entire section around building your personal brand and your authority and I want you to think about authority as a word. We're gonna come back to that in just a moment. But let's start with conflict. So the only way that you're gonna conflict with your your company brand, Insperity, is if the things that you are posting, if what you are saying or what you are writing, if those things are in conflict with Insperity's core values or with their marketing message or with the way they go to market, that would put you in conflict with that brand. If you start trying to speak for your company, that's gonna put you in conflict with your brand. So I know that Nasperity has strong core values. I've met your CEO. I've met many of your executives and these are very, very good people who care deeply about the organization. So if anything that you're posting or saying is in conflict with those core values, you got a problem. But if everything that you are doing and saying is supportive of those core values, you're gonna be just fine. Now if you start …