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Sales Gravy

Build Your Personal Brand Without Conflicting With Your Company (Ask Jeb)

7 min episode · 2 min read
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Episode

7 min

Read time

2 min

AI-Generated Summary

Key Takeaways

  • Alignment with core values: Avoid conflict by ensuring all content supports your company's core values and marketing message. Never speak for the company or post content contradicting their values.
  • Authority over branding: Build personal brand through expertise in specific problems you solve, industries you serve, and frameworks you provide. Focus on becoming a consultant who understands small business challenges deeply.
  • LinkedIn as familiarity engine: Post consistent practical insights about patterns you observe and solutions you provide. This warms prospects before calls, making your brand a magnet that generates inbound leads.

What It Covers

Taylor Diedrich asks Jeb Blount how sales professionals can build personal brands on LinkedIn without conflicting with their employer's corporate brand and values.

Key Questions Answered

  • Alignment with core values: Avoid conflict by ensuring all content supports your company's core values and marketing message. Never speak for the company or post content contradicting their values.
  • Authority over branding: Build personal brand through expertise in specific problems you solve, industries you serve, and frameworks you provide. Focus on becoming a consultant who understands small business challenges deeply.
  • LinkedIn as familiarity engine: Post consistent practical insights about patterns you observe and solutions you provide. This warms prospects before calls, making your brand a magnet that generates inbound leads.

Notable Moment

Blount reveals his company Sales Gravy uses Insperity for payroll and HR, crediting them with enabling exponential growth by freeing leadership to focus on core business.

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