Lost in the Woods

Hi, folks. This is All Things Product with Petra Villa And Theresa Schwartz. And we're so happy you're here. Petra, I understand that you recently read an article about a book called Lost in the Woods, which already sounds fascinating. I wanna read that book. Hopefully, it's in English and not in German. It's in English. Or I can get it translated. And, it was literally about people getting lost in the woods, but you saw a lot of analogies to product teams. And this resonates already because I see a lot of product teams lost in the woods. So let's get into this. Tell me a little bit about the article that you read or the book. Yeah. Actually, the book is called Lost Person Behavior. The author is Robert Kester. I I don't know how how you pronounce him properly. I don't know if he's a German or or not, but in Germany, it will be Robert Koester. And what and he was reading the book is all about how people get lost and how they can, recover from that. So how do they get back? And literally, when they're hiking. Right? How do they find back to the original path? And it was super fascinating to read because while I was reading that, I thought about, hey. There's so much it has so much to do with how product teams sometimes get lost and how product organizations sometimes get lost and where companies, entire companies sometimes get lost. So I thought I bring this five things he was talking about, the different ways how one could react to getting lost. And then we see if we can find similarities and stories, that we could share, with our audience. So that's, that's, that's my idea. If you're ready, I share what he said people usually do if they get lost. Are you ready? Yeah. Why don't we do one at a time? Okay. We yeah. But maybe then it's hard to find good examples, and the people are still like, what would be next? Okay. But we can we can drive. So the first one is, and that's usually what he describes kids are doing, that's the tendency that kids are having when they get lost, is they settle in place. So it's basically they do nothing. They realize that they got lost and then they like the frightened rabbit rabbit, they just, like, stay where they are. So is that something that you sometimes observe in product teams? At a story. Yeah. You know what's funny is if I think about a kid being lost in the woods, that's probably not bad behavior. No. It's good to see. Opinion on that? Yeah. The thing is Right? Like, you're just sort of capability to baby basically orient themselves. They know nothing about that the sun is basically shining from south or north depending on the hemisphere. You add all these kind of things. They don't know any of …