Lovable Head of Growth on The New AI-Native Growth Playbook | Elena Verna | E279

In any space in AI, product market fit is an elusive concept. Your place is not guaranteed even if you're making hundreds of millions of dollars in revenue. So anybody can enter the plain level field and start competing with you. So it becomes like a ongoing battle to recapture product market fit. So we're well over 100,000,000 in revenue, but I don't feel like we have it in the bag. I actually don't even feel like we have product market fit yet. Now we've had product market fit last week month. We had product market fit three months ago, but the definition of product market fit in the vibe coding category is changing every single week. In AI product, you only have a chat box that is this big, and all of your activation experience is happening by your conversation with an agent. I think that retention in our world of AI is gonna make or break companies. Hey. This is Carlos, CEO at Product School and your host on the product podcast. Today's guest is Elena Verna, head of growth at Lovable, the most popular AI prototyping tool that lets anyone build websites or mobile apps from scratch using natural language prompts, no code required. In under eight months, Lovable became the fastest company in history to reach $100,000,000 in annual recurring revenue. Before Lovable, Elena helped scale some of the world's most iconic companies including Dropbox, Amplitude, MongoDB, Miro, and SurveyMonkey. In this episode, we dig into how product managers can vibe code and use AI agents to turn ideas into production ready applications, the new growth principles defining AI native companies, best practices for answer engine optimization, the next evolution of SEO, and why brand is the new moat, even more powerful than growth or monetization. This is one of my favorite episodes of all time, packed with insights from one of the sharpest minds in product growth. Let's dive in. Elena, you are one of the persons that have been the has done the most appearances at Prod School by popular demand, So thank you for being back again. Thank you for having me. I can't believe I'm doing the rounds, but yes, let's finish the full circle. So you've done Productcon London? Yes. Productcon AI? Correct. And to do ProductCon San Francisco and hopefully we can get you for ProductCon New York. We should talk. Yeah. Absolutely. We should give like a trophy or something. Yes. I need my certificate that I can post. So they are a logo. Head of Growth. That's right. Which is very fitting because probably one of the fastest growing companies, I think. At least the first company that, or the fastest company to ever hit a $100,000,000 in ARR. I think they did it within eight months. Yep. That's right. It's pretty wild. So, I mean, you've done growth at pretty legendary companies, Miro, Amplitude, Superhuman, Dropbox, Global. I'm sure I'm missing some here. What is different this …