The million dollar mystery behind Milk.com
Episode
20 min
Read time
2 min
AI-Generated Summary
Key Takeaways
- ✓Why doesn't milk.com sell for millions like other food domains?
- ✓What makes premium domain names so valuable to companies?
- ✓How does the domain investment market actually function?
What It Covers
Planet Money investigates why milk.com remains a personal website despite domain names like chocolate.com selling for over one million dollars recently.
Key Questions Answered
- •Why doesn't milk.com sell for millions like other food domains?
- •What makes premium domain names so valuable to companies?
- •How does the domain investment market actually function?
Notable Moment
Dan Bornstein reveals he could have registered dan.com or daniel.com in 1994 but chose milk.com based on his workplace nickname "Milk Boy" instead.
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