Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)

Before we dive into today's episode, let's talk about money. If your revenue feels unpredictable, great one month, slow the next, you may have hit what I call the 6 figure slump. This is where you've built a business on grit and good instincts, creating great offers and responding to audience needs. But then you get a few years down the road and you realize every piece requires your effort. The launches, the marketing, the delivery, the results. And that means that your earning potential is capped by your capacity. If this is you, we need to take a fresh look at how your business is running and we need to recalibrate. I'm hosting a free live training called the revenue consistency formula where I'll show you how to identify what's out of sync in your business and realign it for consistent, predictable revenue. Not by starting over, by aligning what you've already built. This training is free, and you can save your seat at amyporterfield.com/training. That's amyporterfield.com/training. I'll see you there. Alright. Let's go ahead and jump into today's episode. The last thing I want is to be convincing anybody they should buy my product. I hate that feeling. We're in that trust recession. It's not going away. People don't wanna feel that pressure, the urgency. It just it doesn't work like it used to. Right. I really think of it more like a recipe for readiness. When we can create curiosity and when we can spark desire, instead of making someone feel like, okay, they're pressured to buy, and when people can feel feel that energy, they wanna buy more from you. My guest today is a dear friend of mine. One of them goes, that one over there, she's big money. And it was my guest today. Her name is Amy Porterfield. Amy Porterfield. The ever amazing Best selling author of two weeks notice, miss Amy Porterfield. What if your next launch felt completely different? What if instead of scrambling to hit your goals in the final hours, sending those last chance emails and hoping people buy, your audience was already excited, already warmed up, already asking you, when can I sign up? I mean, that's a good feeling. Right? That's what we're talking about today. Live launching built my business. It's how I grew my audience, my email list, and created the kind of momentum that changed everything for me. And even though I've moved into more of an evergreen model these days, I still teach it and vouch for it because it works. When it's done right, there's nothing like it for building momentum and growing your revenue and strengthening the relationship you have with your audience. I love live launching. But here's what I've learned, both from my own launches and from watching thousands of my students do their own launches as well. It's what happens before the launch that could really make a difference in your success. And most people think they're doing …