How To Message Your Digital Product Or Service To Instantly Sell

People buy with their emotions, but justify with their reasoning. So your copy needs to address both of these phases that your reader will experience as they engage with your promotional content. I'm Amy Porterfield, ex corporate girl turned CEO of a multi 7 figure business. But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small but mighty business. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream. I created the Online Marketing Made Easy Podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. Let's get started. Well, hey there. Welcome back to another episode of Online Marketing Made Easy. Today, we're diving into arguably one of the most important pieces to getting online sales, and that's your messaging around your digital offer. And specifically today, we're going to talk about the copy that is associated with your digital offer. Now your copy is the text that you create to promote a message through a public facing platform with the intent to inspire action and convert leads to sales. Right? More simply put, it's how you sell your offer through words, in our case, online. So copy can live on several platforms ranging from a website sales page, an email newsletter, an Instagram caption, or podcast show notes. In this episode specifically, we'll be focusing on tips to write copy for a sales page for your digital offer, as well as a few promotional pieces like social media posts and emails. First up, I'll be giving you some important tips to remember as you write your copy. Things that will eventually become second nature as you practice copywriting more and more. Then, we're going to review the two frameworks that I've studied, I've implemented, and I've tested with my own audience. Now, I share a lot about marketing online. But as I'm sure you know by now, sales and marketing go hand in hand, and we need both to thrive in business. I truly feel that it's copywriting that really brings each of these business essentials together into one strategy. It's an opportunity to get creative while providing your audience with an opportunity to say yes to something that could potentially change their life in some way, shape, or form. And listen, if you're worried about coming across slimy or too salesy, something I hear from my audience all the time, I don't wanna sound too salesy, please do not worry about this because we're not taking a madman style of selling here. The approach I'm sharing with …