A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

What It Covers

Darnyelle Jervey Harmon shares her proven framework for hosting profitable five-hour virtual live events that course creators can use to generate significant revenue through concentrated sales periods with strategic follow-up sequences.

Key Questions Answered

• •Five-Hour Event Structure: Run five sessions with fifteen-minute breaks between each. First session covers mindset (60 minutes), followed by three 45-minute strategy sessions, then testimonials or hot-seat coaching, ending with offer presentation and enrollment.
• •Sales Follow-Up Statistics: Average salespeople follow up only twice, but most sales occur between the fifth and twelfth contact attempts. Deploy email sequences at every break during the event, then send seven-day post-event sequences to non-buyers for maximum conversion.
• •Audience Qualification System: After ticket purchase, send intake forms to identify buying units versus supporters. With smaller audiences, assign team members specific attendee lists to monitor engagement and personalize follow-up, increasing conversion rates through targeted attention.
• •Pre-Event Promotion Strategy: Start awareness campaigns three months before the event. Create social media banners for every registrant, tagging them publicly to generate social proof and peer influence. Use personal text messages, DMs, and emails to invite connections.