8 Ways to Address Money Objections From Your Audience

What It Covers

Amy Porterfield presents eight specific strategies to address price objections when selling digital courses, from pre-launch content to payment plans, refund policies, and concierge teams that convert at over 60 percent.

Key Questions Answered

• •Pre-Launch Runway Strategy: Deliver valuable free content for four to six weeks before cart opens to build trust, familiarize audiences with teaching style, and shift focus from price to readiness and capability to complete the course successfully.
• •Risk-Free Trial Access: Provide potential buyers with limited-time access to one or two modules before purchase, allowing them to experience teaching style and start implementing guidance, which creates informed purchasing decisions and reduces price resistance significantly.
• •Payment Plan Implementation: Offer installment options for courses priced at two hundred dollars or more, as splitting payments makes purchases less intimidating financially and many students later request early payoff after successful first launches generate revenue.
• •Concierge Team Conversion: Deploy dedicated team members for one-on-one phone or video calls with potential students to address concerns and determine program fit, achieving over 60 percent conversion rates among fence-sitters who already engaged with webinars.