8 Ways to Address Money Objections From Your Audience
Episode
27 min
Read time
2 min
Topics
Productivity, Sales & Revenue
AI-Generated Summary
Key Takeaways
- ✓Pre-Launch Runway Strategy: Deliver valuable free content for four to six weeks before cart opens to build trust, familiarize audiences with teaching style, and shift focus from price to readiness and capability to complete the course successfully.
- ✓Risk-Free Trial Access: Provide potential buyers with limited-time access to one or two modules before purchase, allowing them to experience teaching style and start implementing guidance, which creates informed purchasing decisions and reduces price resistance significantly.
- ✓Payment Plan Implementation: Offer installment options for courses priced at two hundred dollars or more, as splitting payments makes purchases less intimidating financially and many students later request early payoff after successful first launches generate revenue.
- ✓Concierge Team Conversion: Deploy dedicated team members for one-on-one phone or video calls with potential students to address concerns and determine program fit, achieving over 60 percent conversion rates among fence-sitters who already engaged with webinars.
What It Covers
Amy Porterfield presents eight specific strategies to address price objections when selling digital courses, from pre-launch content to payment plans, refund policies, and concierge teams that convert at over 60 percent.
Key Questions Answered
- •Pre-Launch Runway Strategy: Deliver valuable free content for four to six weeks before cart opens to build trust, familiarize audiences with teaching style, and shift focus from price to readiness and capability to complete the course successfully.
- •Risk-Free Trial Access: Provide potential buyers with limited-time access to one or two modules before purchase, allowing them to experience teaching style and start implementing guidance, which creates informed purchasing decisions and reduces price resistance significantly.
- •Payment Plan Implementation: Offer installment options for courses priced at two hundred dollars or more, as splitting payments makes purchases less intimidating financially and many students later request early payoff after successful first launches generate revenue.
- •Concierge Team Conversion: Deploy dedicated team members for one-on-one phone or video calls with potential students to address concerns and determine program fit, achieving over 60 percent conversion rates among fence-sitters who already engaged with webinars.
Notable Moment
Porterfield shares how she invested seventeen thousand dollars in a mastermind program immediately after leaving her corporate job, hustling to earn monthly payments despite having no savings, demonstrating how determined buyers find ways to afford programs they truly need.
Episode Transcript
In addition to addressing money objections, you can also use this time to talk about any other concerns they might be having. Maybe they're afraid that they won't have enough time to commit to the course or that their family and friends won't support them. So by relating to what they're going through, you create rapport, and rapport creates trust. I'm Amy Porterfield, ex corporate girl turned CEO of a multi 7 figure business, But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small but mighty business. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream. I created the online marketing made easy podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. Let's get started. Well, hey there, friend. Welcome to another episode of Online Marketing Made Easy. Whether you're a digital course creator or you're thinking about creating a digital course, I want you to think about all the hard work yet rewarding work that goes into creating a digital course. It's definitely a labor of love upfront. You put your whole heart and soul into your digital course. You know it's valuable and you stand by its worth. In fact, you might even feel like the guidance you're offering your audience is invaluable, but you gotta price your course. So you settle on a price that seems fair for the content and the results you know you can offer your students. So you go to sell it, and you start to hear potential students share their hesitation about paying for your course, despite how badly they want to join. So these money objections, my friend, without a doubt will come up when you sell your digital course. Now if you've ever worked in a sales job before then you already know that there are many different types of objections that come up with potential customers throughout the sales process. But price objections, by far, are the most common in sales regardless of the industry you're in or the product that you're selling. Whether you're selling a $15 PDF guide or a full on digital course with a much heftier price tag, it's almost human nature for people to question whether or not something is worth their hard earned money, especially if they're on a budget. But here's the thing, I really do believe that if somebody wants something bad enough and they find it absolutely necessary and important, over time they'll find a way to invest in it. Now it might not be right when you're …
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