Alembic and the Future of AI in Marketing - Ep. 263

Hello, and welcome to the NVIDIA AI podcast. I'm your host, Noah Kravitz. A quick note before we welcome today's guest. The AI podcast has a new home on the web at ai-podcast.nvidia.com. You can find all of our episodes there as well as links to listen to the show on your choice of podcast platforms. If you like what you hear, please take a moment to follow, subscribe, or even leave us a review. And if we're missing your favorite platform on that page or you just wanna tell us something, drop a line at aipodcast@nvidia.com. Thanks for listening, and let's get right to it. My guest today is working at the leading edge of marketing intelligence. He's got a fascinating backstory, his company does. And, today, they're using data backed strategy and AI to help brands transform their marketing. Thomas Puig, founder and CEO of Alembic, is here to discuss it all. And, I've got just enough of a background in marketing myself that hopefully I can, you know, carry my end of the conversation. We'll see. Thomas, welcome, and thank you so much for joining the NVIDIA AI podcast. Thank you for having me. Pleasure to be here. So I kind of hinted at it, but it's always better coming from the guest than me. We try to do these intros. But, interesting story behind Alembic, and I'm sure I only know the the tip of the iceberg there. So can you tell us, what Alembic is and the story behind founding the company? Yeah. So we've been around a little while. We're really an applied science company, and so it took us many years to build technology. It began with, three people originally and, yeah, still with us today. Myself and my background started at Ames Research Center originally, like, when I was a kid, basically. Winding the quantitative economics and then decided, actually, I preferred music, the arts, and marketing. I want that route for quite a while till I ended up backwards. Right. The other, founder was a guy named John Adams. John Adams, very storied infrastructure engineer in the valley. He was the thirteenth employee of Twitter Wow. And took the company from the time it was a Mac mini with a bad Ethernet cable under his desk all the way through the IPO. Right. I think for many years, he was the longest serving person not on the board of directors. Wow. Okay. And then Seth Little, who, is a world renowned, creative director and designer who has rebuilt, you know, brands for Lego and even done work for Apple, stuff like that over the period of time. The three of us got together, and there were a number of reasons why we really chose this field. But the most important is that we have felt that marketing and anything around the creative and even the arts in trying to promote it had been and no one had been able to be …