How I Went From 0 To $6M With Short-Form Content (Instagram Masterclass) | 103

Just can't believe we're all sleeping on this. It is like free marketing. It's free advertising. Nicole Burke runs Gardenary, and she's used short form visual content to turn it into a 7 figure brand with millions of followers. Instagram is kind of like all of us have a little storefront. I need all these people to buy from me. I need to, like, get them into my store. Today, she's walking us through exactly how she does it, the kinds of videos she makes, how they connect to products, and why it actually works. 65% of your content should be entertainment. So many new creators are frustrated that nothing is happening with their content. The most valuable button in the algorithm is the share button. Button. The next type of content we wanna have is educational content. Instagram rewards you for having the best answer to the most frequently asked questions. A huge mistake I see almost every business owner make when they start is the once you've got this, they're literally driving around your store every day. This is where the magic starts. Nicole, welcome to the show. Thank you so much for having me. Boise is beautiful. It's great to have you out. I heard you went on a hike this morning. I hiked. I flew. I've had two lunches. Three cups of coffee. I'm ready. Ready to go. So we met at our mutual friends do McLaren's event in Charleston. Yep. And I was immediately blown away, like, okay. Hold on. Who is this? And what is what is she doing on Instagram? And what's the business behind it? Because I feel like I meet people who have maybe the Instagram side, so, like, full on Instagram influencer. Or I meet people who build ecommerce brands, and they're like, oh, yeah. We do direct consumer. We're we make ads and all of that. But I don't think I've seen people I've seen someone else build a business to the scale that you have in, like, the blend of organic content and all of that that you've done with Gardenary. So I'm like, when you said you would come out here to come on the show, I was like, yes. Let's dive in. So we'll have a full Instagram master class. I love it. You know, a lot of people will introduce me as an influencer or an Instagrammer, and I'm like, no. No. No. I'm a business owner. I just happen to grow the whole thing on Instagram. Yeah. And I think what's so interesting about that is that you have both the public face of the brand and all that, but you're building, like, for longevity. Yeah. And and we we wrote it up on the board, but you've built Gardenary to 6,000,000 in annual revenue. Yep. Fingers crossed. Yep. And we have a little bit more of the year to go. But, yeah. Two more months to go in the That's right. It's coming. …