How I Built a 50M/Year Company: Frameworks & Reflections | 106

This is the framework. This is the physics of money and audience. And once you understand it, your entire future is in your control. Usually, I'm the one asking the questions on the show. But today, we're flipping things around. For the last six years, Dan Putt has been my coach. He's seen the highs and lows, the lack of confidence, and the hard decisions that come with building a company. So what has changed for you? What has allowed you to be more confident? One thing that really helped me was realizing the impact I was having on other people. A phrase you would use is take your seat as a leader. We were just not functioning as a leadership team in this company. I said, this is what we should do, and here's why. And I, like, stepped in. Everyone's settled. And everyone was like, okay, that's clear. And that's literally taking your seat. Yeah. Let's bring the 13 year old in. Mhmm. Like, what would he think? 13 year old me would walk into the studio, but he'd be more impressed with the other four studios that are open, like, the tools for everybody else to create whatever they dream up. I think one of the things I have seen not change is the why you're doing this. I felt like I had discovered the cheat code to all of this. Because People say there is no cheat code, but then you discover it. That's amazing. It's an unstoppable force. Dan, welcome to the show. Thanks for having me. So we've been working together for seven years. Six years? Seven years? Six years as a coach. We met seven years ago. Oh, that's right. That's right. Yes. And we just hit a fun milestone in a kit of $50,000,000 in ARR. We're a little past that now. And I thought it'd be fun to have you on the show and reflect back on just that that journey. And so, you know, in a minute, I'll hand it over to you and and let you interview me for the show. But I was looking at some of the numbers. We were texting about this actually a few weeks ago. And when we first met was, through an event that you hosted at Reboot where what was that, like, fifteen, twenty founders altogether in Colorado? Yep. Mhmm. Three or four days. What how would you describe that event? What it what is it? We called it a boot camp. Mhmm. And it was less of the physical demanding and more of the emotional introspective demanding experience. But it's just a chance for founders, leaders to come together, talk about the challenges, better understand, you know, the best aspects of them showing up to their company and their leadership and the worst aspects. And then really, like, who am I and who am I becoming as a leader? Yeah. It was very powerful for me. And so I felt like …