We decoded the business behind this influencer’s perfect life

When I was at the Tony Robbins event, he was like, you think I just woke up like this? I created this Tony Robbins motherfucker. I decided that that's who I needed to be, and then I created him. I've got something that every woman listening to this is gonna be saying to themselves, no duh. But I think it might be interesting to you. There's a chance that your wife has already, indoctrinated you on this. But But have you heard of this thing called Ballerina Farms? Why does that sound familiar? What is it? What's Ballerina Farms? Awesome. I love that you don't know this. Alright. So check this out. So there's this woman named Hannah Neilman, and I started following her on Instagram along with, like, 20,000,000 other people. She's got 20,000,000 followers across all of her platforms. So definitely was not an early adopter. Discovered her. Yeah. So yeah. You're welcome. But, basically, her content is like these, like, warmly lit videos where it's sort of a little Martha Stewart y, and it's her on her farm talking about how she's making, like, sourdough bread. And she's making, like, she's making her own getting her own milk from the cows and making, like, different recipes and all this amazing stuff. And it's blown up. And it's this whole category of influencer called the trad wife. Have you heard that term trad wife? I've definitely heard trad wife. Definitely seen the TikToks, which are like somebody churning their own butter. Yeah. So it's sort of like that. And, frankly, I don't think even Hannah Neilman would call herself a trad wife. But she's got 20,000,000 followers across all social media. And it's crazy because I think she has, like, nine kids. And so part of her videos are, like, her kids running around barefooted, and it's a very calming aesthetic. And I think she's got a she has a company. It's called Ballerina Farms where they sell, sourdough mix. They sell electro like mix. They sell I think they sell meat, and at one point, they sold milk. And I think it does, like, 80 or $70,000,000 a year in revenue. That was some estimates that I that I saw on, like, some pretty reputable, sites. And it's kind of this phenomenon where now her store, she has a physical store as well as an online store, has become this destination that these young women just, like, are kind of obsessing over. And I found this to be very fascinating for a few reasons. But she was just actually in the New York Times last week. And let me read it to you. Let me read one of the paragraphs. She said, you might recognize Midway, Utah as a storybook backdrop to Hallmark Christmas movies like Christmas on duty. And if you're from Utah, you might recognize it as a village that looks like it's from the Swiss Alps. But if you're a woman with any degree …