Phase or Forever? Toby’s Trends 2025 Mega Recap

The best b to b marketing gets wasted on the wrong people. In what possible world do I need the seven pound bag of wasabi peas that social media is obsessed with showing me? To reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 130,000,000 decision makers. You can target your buyers by job title industry and more. Spend $250 on your first campaign and LinkedIn will even give you a $250 credit on your next one. Just go to linkedin.com/mbd. That's linkedin.com/mbd. Terms and conditions apply only on LinkedIn ads. Good morning, BRU Daily Show. I'm Neil Freiman. And I'm Toby Howell. Today, what were the kids up to this year? I'll tell you in a supersized version of Toby's Trends. It's Tuesday, December 30. Let's ride. Now everyone's second favorite segment on the podcast behind Neil's numbers is Toby's trends. It's where I take a deep dive in the business world and emerge with the trend that will have your grandparents going, now how did you get so smart? For this special holiday week episode, the team and I went back and combed through every trend we talked about this year. Some of them are random. Six, seven. Some of them fit into a broader theme, but all of them will make you feel smart if you bring them up in front of your friends. So, Neil, are you ready to have your mind blown? Let's do it. But first, a word from our sponsor, Public. Neil, I have to talk to you about something. Toby, for the last time, I do not wanna hear about your golf trip last weekend. No. No. No. No. It's public. Before on public, you could build a multi asset portfolio of stocks, bonds, options, and crypto. But now in addition to that, they have generated assets, which allow you to turn any idea into an investable index with AI. You can type in any prompts like AI powered supply chain companies with positive free cash flow or defense tech companies growing revenue 25% year over year. Okay. That's legitimately cool. So with generated assets, you can create investable indexes, kind of like ETFs, but they are your own ideas. Yep. Completely customizable just like my golf swing. Get started at public.com/morningbrew and earn a uncapped 1% bonus when you transfer your portfolio. That's public.com/morningbrew. Paid for by Public investing, full disclosures, and podcast description. Neil, I tell you what, I must have been hungry picking some of these trends because a lot of them are food related. And when it comes to your guts, maybe the definitive trend of the year was creatine coming back with a force. The powder has had a glow up since your meathead friends were ripping it in between classes in high school. It's now one of the most popular and widely studied supplements in the world with links to improved cognition and memory benefits in addition to giving you …