Why Website Traffic Is Almost Dead Today

Using only 20% of your business data is like dating someone who only texts emojis. First of all, that's annoying. And second, you're missing a lot of context, but that's how most businesses operate today, using only 20% of their data. Unless you have HubSpot, where all the emails, call logs and chat messages turn into insights to grow your business because all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at hubspot.com. So, Neil, let me show you this this table over here. You actually, you know, you you hit on one of the topics I have here. So check this out. So this guy over here, Danny Critchon Critchton? Critchton? Danny Critchton post this. So he says no discussion of tech media can get past this basic traffic fact. In the AI world, Google on social no longer refers traffic, which means that the vast majority of readers just never find you in the first place. Here's the analysis over here. Right? So you see digital trends, peak traffic, 8,500,000 in 2024, March 2024. January 2026, 264,000. Wow. 97% decline. Right? Remember z d net? 7,600,000 visits, per month, February 2024, 768,000 not minus 90%. Right? So, like, wired.com, 7,700,000.0, November 2024, drops to 2,900,000 negative 62%. Dude. So I think, by the way, like, what Neil said, he's not he's not wrong. Right? But I think it's just really interesting to look at these big publications from the past, how they some of them have adapted, but I don't think a lot of them have adapted. The bigger problem with publications is they're creating informational content. Informational content is the stuff that's getting hit the hardest. Mhmm. The content that's more transactional, navigational, that's the stuff where you can still get a ton of traffic and more importantly, revenue. Because if someone wants to talk about, let's say, with, CNET, they talk about computer related stuff or How To Geek. I I don't I've never been to How To Geek, but I'm assuming it's computer related stuff. If you go to CNET and you're reading an article on how to optimize the memory in your computer and make it more efficient, so it's your PC is more quicker. Because memory is a big issue in AI. Right? Not a lot of people are talking about that, but this is why companies like Dell are booming. And with that article, Google in AI overviews or AI mode or Gemini or ChatGPT or Perplexity or Cloud, they're They're just pulling in what to look for and how to fix it so that way you don't have to go to CNET. Reading that article on CNET produces them revenue, but it produces them revenue typically on the ad front. On the flip side, transactional keywords, navigational keywords, these are more bottom of funnel. They drive revenue. People still go to websites for it. Even if they don't go to your …