How you should price yourself as an operator-creator

What It Covers

Neil Patel and Eric Siu discuss pricing strategies for operator-creators who run businesses while creating content, recommending rates from $3,000 to $25,000+ per post based on annual revenue tiers and business priorities.

Key Questions Answered

• •Revenue-based pricing tiers: Charge $3,000 per post under $1M revenue, $5,000-$10,000 at $1M-$5M revenue, $10,000-$25,000 at $5M-$10M revenue, and $25,000+ above $10M revenue to reflect opportunity cost of time away from core business operations.
• •Selective deal criteria: Only accept influencer deals from current clients or prospective clients where the company itself reaches out directly, not through agencies. This approach maintains focus on business development rather than pure content monetization opportunities.
• •Content authenticity over virality: Avoid creating sensational content for views that attracts wrong audience. Track engagement quality by analyzing commenter job titles and company sizes on LinkedIn to ensure content reaches ideal customers, not just learners or small businesses.
• •Data fluency priority: Look beyond surface metrics like views and likes to examine hours watched, commenter demographics, and company profiles. Content with lower engagement from enterprise decision-makers often drives more revenue than viral content attracting freelancers and students.