Marketing is Already Dead, You Just Don't Know It

Alright, Kip. I think we're gonna come together today to talk a little bit about the potential death of the Internet and just what is going on. I've never felt this worried about marketing in my my life. There's some, worrying signs in terms of how we are bringing all of these AI agents to life and what we're doing to the real value of the Internet. The Internet brought people together in really helpful ways. It's how I I met my wife. It was awesome. We're worried that the next generation of Internet might be driving people apart and that we might be going too far. Right. Before we get into today's show, here's a quick word from HubSpot. Cutting your sales cycle in half sounds pretty incredible, but that's exactly what Sandler Training did with HubSpot. They used Breeds, HubSpot's AI tools, to tailor every customer interaction without losing their personal touch. And the results were pretty incredible. Click through rates jumped 25%. Qualified leads quadrupled, and people spent three times longer on their landing pages. Go to hubspot.com to see how Breeze can help your business grow. All right, Kip, I'm scrolling in X today and, to my surprise, there's a new launch of a marketing agent that's got a lot of negative reaction. Interesting. And I think one of the reasons it's got a bunch of negative reaction is when people look at it, there's two real takeaways that people are having. First, wow, marketing sucks. Is this really what marketers do? Oh my god. These people are gonna ruin the Internet. And then the second one is, the AI is really going to ruin the Internet. So I wanna give you a little bit of a introduction to this and get your take. Yep, please. There's a company called Astral, and they have a launch. And it's basically a marketing agent that allows you to do commenting at scale. So it will go off and it will say, hey, like you're interested in this, and your audience are interested in these things. And it creates a bunch of agents, and then goes comments for you on LinkedIn. It makes the comments on Reddit, and it goes and actually gets a bunch of comments that you can go and undo at scale. And when you actually watch it, if you're not a marketer, you're like, Jesus, is this marketing? Because Is this what marketers do? This is brutal. I watched this. This is horrible. What are you all doing with your time? It's basically like automating spam. Yeah. Are we paying marketer wait. Am I paying my marketers? Is this what they're doing? They're just going out and spamming Reddit, LinkedIn. Mindlessly commenting on all these threads. As someone who has been like a victim of AI commenting at scale on LinkedIn, I have to be really honest. I do hate this use of AI. I've been very, very vocal about that. And there's also the …