How to show up in any room with a low heart rate: Silicon Valley’s missing etiquette playbook | Sam Lessin
Episode
86 min
Read time
2 min
Topics
Relationships, Investing, Startups
AI-Generated Summary
Key Takeaways
- ✓Low heart rate mindset: Etiquette enables showing up in high-stakes situations with calm confidence rather than scarcity-driven desperation. Approach networking events and investor meetings with abundance mentality, not treating each interaction as your only shot, which helps build genuine relationships over transactional exchanges.
- ✓Introduction protocol: Always repeat someone's name back when meeting them to aid memory retention and show engagement. Use "great to see you" instead of "nice to meet you" to avoid awkward situations when you've forgotten if you've met before, providing plausible deniability while maintaining professionalism.
- ✓Dining etiquette basics: Never order the most expensive item on the menu when someone else is paying, always offer to pay even when you expect to be declined, and tip minimum 20-30% to avoid being memorable for stinginess. Let others order first to gauge meal length and formality level.
- ✓Meeting preparation: Arrive 10-15 minutes early, not more, to show respect without creating awkwardness. For video calls, keep camera on with appropriate background, close visible closets, and ensure beds are made. Don't order first at meals to match the other person's pace and formality.
- ✓Email communication: Keep messages short and scannable, avoid excessive emojis in business contexts, and carefully order recipients with most important person first in the "to" field. The CC line signals "for your information" without expecting immediate response, and position in recipient list signals priority level.
What It Covers
Sam Lessin teaches Silicon Valley founders proper etiquette through his book and classes, covering introductions, dining, meetings, communication, and dress code to help entrepreneurs show up with confidence and low heart rate.
Key Questions Answered
- •Low heart rate mindset: Etiquette enables showing up in high-stakes situations with calm confidence rather than scarcity-driven desperation. Approach networking events and investor meetings with abundance mentality, not treating each interaction as your only shot, which helps build genuine relationships over transactional exchanges.
- •Introduction protocol: Always repeat someone's name back when meeting them to aid memory retention and show engagement. Use "great to see you" instead of "nice to meet you" to avoid awkward situations when you've forgotten if you've met before, providing plausible deniability while maintaining professionalism.
- •Dining etiquette basics: Never order the most expensive item on the menu when someone else is paying, always offer to pay even when you expect to be declined, and tip minimum 20-30% to avoid being memorable for stinginess. Let others order first to gauge meal length and formality level.
- •Meeting preparation: Arrive 10-15 minutes early, not more, to show respect without creating awkwardness. For video calls, keep camera on with appropriate background, close visible closets, and ensure beds are made. Don't order first at meals to match the other person's pace and formality.
- •Email communication: Keep messages short and scannable, avoid excessive emojis in business contexts, and carefully order recipients with most important person first in the "to" field. The CC line signals "for your information" without expecting immediate response, and position in recipient list signals priority level.
Notable Moment
Lessin reveals his wife still teases him about their first meeting when he used the "nice to see you" line because he couldn't remember if they'd met before, demonstrating even etiquette experts struggle with name-face recognition and benefit from these tactical approaches.
Episode Transcript
Just feel like no one's being honest and teaching founders this. Be early. Don't order the most expensive thing on the menu for a video call, like an appropriate background. Don't smell like shit. Tell me why you decided to spend time teaching people proper etiquette. You have a lot of really young people. They've been holed up in a room coding, and they show up encouraged by Silicon Valley to be somewhat abrasive on purpose. You want it to show up in a way where people like, okay. This is someone I can work with and trust. Etiquette is a skill for how to show up in a room with a low heart rate. You're at the Kleiner Perkins holiday party. You have all all the venture capitalists in the world and all the CEOs. You're at your first company. You're like, oh my god. This is my shot, and I need to convince this person of that and make this connection. It becomes very transactional. If you show up like a little Energizer bunny, you're gonna scare a boat off. You're gonna project totally the wrong vibe. This isn't your one shot. You'll have other opportunities. You kinda wanna show up with the self confidence and the calm of abundance. This is part of the story. This is not the entire story. Today, my guest is Sam Lesson, partner at Slow Ventures, previous VP of product at Facebook, and two time founder. This is an unconventional episode that may surprise you in how interesting and useful it is to your life. I asked Sam to come on the pod and talk about proper etiquette. You'll hear the backstory of how Sam got into this stuff, but this is turning into a big thing for him. He's teaching classes around the world. He published a book on proper etiquette. I love his framing for why etiquette matters, that the goal of learning good etiquette is to show up in a room with a low heart rate. And we cover all kinds of social interactions like introductions, small talk, meals, meetings, and basically all of the most important things you need to know when it comes to etiquette. I personally found these tips really, really useful, and I learned a lot from this conversation and from his book. Sam is also hilarious and so fun. And I hope you enjoyed this very unique episode. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. It helps tremendously. And if you become an annual subscriber of my newsletter, you get a year free of 19 incredible products, including a year free of lovable Replit, Bolt, Gamma, n eight n, Linear, Devon, Post Hogs, Superhuman, Descript, Flow, Perplexity, Warp, Granola, Magic Pattern, Drake, Chevy, or D Mobbin, and Stripe Atlas. Head on over to lenny'snewsletter.com and click product pass. With that, I bring you Sam Lesson after a short word from our sponsors. …
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“Sam Lessin teaches Silicon Valley founders proper etiquette through his book and classes, covering introductions, dining, meetings, communication, and dress code to help entrepreneurs show up with confidence and low heart rate.”
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