How Impact Investing Quietly Took Over $40 Trillion—and What Happens Next | Sir Ronald Cohen (Fan Fav)

And Doug. Here we have the limu emu in its natural habitat, helping people customize their car insurance and save hundreds with Liberty Mutual. Fascinating. It's accompanied by his natural ally, Doug. Li Mu? Is that guy with the binoculars watching us? Cut the camera. They see us. Only pay for what you need at libertymutual.com. Liberty. Liberty. Liberty. Liberty. Savings Bureau. Unwritten by Liberty Mutual Insurance Company and affiliates excludes Massachusetts. Hey, everybody. Welcome to another episode of Impact Theory. I am joined by somebody today that I think you guys are gonna find incredibly interesting. It is sir Ronald Cohen. Thank you so much for joining me today. Pleasure to be here with you, Tom. Alright. I am super excited to talk about your book Impact. And I think so, obviously, with the title Impact Theory, people know I am obsessed with impact and what we can do on our own lives and at grand scale. You're coming at this as somebody who, has built an incredibly successful investment firm. If you would walk people through exactly what impact investing is and what you see as the future of this movement. Well, Tom, we're we're all aware of risk when we make, decisions. We're all aware of the return that we get when we make an investment. But to date, we've let impact out of the picture, and things are changing. We see young people in particular, like those joining us today, refusing to buy the products of companies whose values they don't share because they disagree with using child labor or they don't like the pollution they're creating. They also don't want to work for these companies, and this has become noticed by investors. So today, for the first time in history, we see massive sums, $40,000,000,000,000, being invested on the basis of risk, return, and impact. So what impact is about is improving lives and the planet, and what impact investment is about is generating profit as well as impact. And it's basically changing the world. We've had a technology revolution. All of us are aware of that. This technology revolution is being followed by an impact revolution now, where companies just making money isn't good enough. They've got to make money, and they've got to make a contribution to solving some of our big challenges, improving lives, improving quality of opportunity, reducing racial discrimination, increasing diversity, reducing environmental damage. And I'm glad to say that technology enables us today to measure the impact of companies. We can measure the products, they have, and the impact that they create. We can measure what impacts they create through their employment and their operations. Their operations influence people and planet. And so we begin to have a different type of economic system creating a much better world, than the one we've become accustomed to. Alright. I think there's two key pieces that make your story incredibly interesting, and those are, you as a refugee. I think people getting …