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How I Built This

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

66 min episode · 2 min read
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Vijen Patel

Episode

66 min

Read time

2 min

Topics

Startups

AI-Generated Summary

What It Covers

Vijen Patel transforms dry cleaning through PressBox lockers in apartment buildings, growing from $340,000 startup capital to Procter & Gamble acquisition for Tide Cleaners expansion.

Notable Moment

Patel recalls walking in Nashville rain to sell dry cleaning services, realizing he didn't want this life at 45 after working 1,000 consecutive days for $40,000 annual salary.

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