Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
Episode
72 min
Read time
2 min
Topics
Relationships, Product & Tech Trends
AI-Generated Summary
What It Covers
Jeff Braverman transforms his family's struggling Newark Nut Company from a million-dollar local business into nuts.com, generating over one hundred million dollars annually through e-commerce innovation.
Notable Moment
Braverman's father and uncle literally told him he was nuts for leaving his one hundred five thousand dollar Blackstone finance job to join their struggling family nut business.
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Books, tools, and gear mentioned in this episode
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Tools
“SPONSORS: Audible at audible.com/built”
by Google
“Braverman joined the family business in 2003, spending one hundred dollars daily on Google AdWords instead of three dollars, immediately increasing orders from three to thirty per day through targeted online advertising.”
“SPONSORS: American Express at go.amex/bplat”
“SPONSORS: Framer at framer.com/design”
“SPONSORS: Superhuman at superhuman.com/podcast”
“SPONSORS: Airbnb at airbnb.com/host”
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