Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
Episode
67 min
Read time
2 min
AI-Generated Summary
What It Covers
Natalie Gordon transforms a frustrating Babies R Us experience into BabyList, building a universal baby registry during naptime that grows into a $500 million business.
Notable Moment
Gordon describes walking into Babies R Us with a scanner gun, becoming overwhelmed by hundreds of bottle options without guidance, putting down the scanner and leaving in tears.
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Books, tools, and gear mentioned in this episode
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Tools
“Sponsors section lists American Express with URL go.amex/bplat”
“Sponsors section lists Audible with URL audible.com/built”
“Sponsors section lists Claude with URL claud.ai/hibt”
“Sponsors section lists Superhuman with URL superhuman.com/podcast”
“Sponsors section lists Airbnb with URL airbnb.com/host”
“Sponsors section lists Framer with URL framer.com/design”
company
“Natalie Gordon transforms a frustrating Babies R Us experience into BabyList, building a universal baby registry during naptime that grows into a $500 million business.”
“How did a software engineer pivot from Amazon to entrepreneurship?”
“Gordon describes walking into Babies R Us with a scanner gun, becoming overwhelmed by hundreds of bottle options without guidance, putting down the scanner and leaving in tears.”
“Pinterest advertising becomes breakthrough marketing channel in 2015, creating hockey stick growth as platform opens to advertisers targeting women in prime baby-having demographic with promoted pins.”
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