Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

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“Natalie Gordon transforms a frustrating Babies R Us experience into BabyList, building a universal baby registry during naptime that grows into a $500 million business.”

“How did a software engineer pivot from Amazon to entrepreneurship?”

“Gordon describes walking into Babies R Us with a scanner gun, becoming overwhelmed by hundreds of bottle options without guidance, putting down the scanner and leaving in tears.”

“Pinterest advertising becomes breakthrough marketing channel in 2015, creating hockey stick growth as platform opens to advertisers targeting women in prime baby-having demographic with promoted pins.”