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How I Built This

Advice Line with Marcia Kilgore of Beauty Pie

39 min episode · 2 min read
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Marcia Kilgore Of Beauty

Episode

39 min

Read time

2 min

Topics

Startups, Marketing, Product & Tech Trends

AI-Generated Summary

What It Covers

Serial entrepreneur Marcia Kilgore advises three business founders on scaling challenges, including ice cream retail versus wholesale distribution, overcoming marketing fears, and streamlining custom product ordering processes.

Notable Moment

Kilgore challenges skincare founder Lydia Welsh to reconsider her brand name ClearStory, noting customers who spell clear correctly cannot find the website, creating unnecessary marketing obstacles.

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