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How I Built This

Advice Line with Jim Koch of Boston Beer Company (August 2024)

51 min episode · 2 min read
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Jim Koch Of Boston

Episode

51 min

Read time

2 min

Topics

Startups, Fundraising & VC

AI-Generated Summary

What It Covers

Jim Koch of Boston Beer Company advises three entrepreneurs on brand storytelling, capital raising strategies, and premium pricing while sharing lessons from building Samuel Adams beer.

Notable Moment

Koch reveals his original business plan projected one million dollars in five years but Boston Beer Company actually reached two billion dollars with eight million barrels produced.

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