123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product

In this episode of Fullstack Radio, I get some help from my friend Ian Landsman on figuring out some marketing and product design challenges with a new tailwind component directory product I've been working on with Steve Schoer. This is Fullstack Radio episode one twenty three. Hey, everyone. Welcome to another episode of the Full Stack Radio podcast. I'm your host, Adam Wannon. And today, I am joined by my friend, Ian Landsman. How's it going, Ian? Hey. How you doing? Good. So the reason I wanna have you on the show today, you know, you've been on the show before. I kinda I like to bring you on the show anytime I wanna get, like, I think of you as kind of, like, my software business uncle that, like, I get to talk to once in a while that has all this, like, wisdom. Awesome. I love that. It's cool to be able to chat with you sometimes when I'm trying to figure something out and just get some, get some perspective from someone who's been in the game for a while. Your crazy software uncle. So, yeah. So kinda what I wanted to chat with you about today is, me and Steve Schoger, who I worked on, refactoring UI with, are working on this new product that we're still trying to figure out exactly what it's gonna be, but, like, there's some things that we're just struggling to to feel like we've made a confident decision on. And I thought it'd be, cool to get some of your input on that. So what we're trying to make is obviously, like, me and Steve work on Tailwind CSS for a bunch of reasons and people use it and and it's cool or whatever. But because it's like a utility framework, there's sort of a hole where a lot of people who try to use it, kinda get stuck because they just don't even though they like the workflow, they just don't know, like, what to do with it. You know what I mean? It's like Right. Yeah. P strap. Okay. I I wanna make a list group or I wanna make a nav bar. It's, like, all right there. But Yeah. With Tailwind, you're sort of, like, left to your own devices. So what we thought would be kind of an interesting way to try and, like, make the whole thing sustainable so that we can actually build a business around this tool while keeping it open source and continuing to build free stuff and everything is to kinda enter the sort of like UI kit or themes sort of space. Kinda like Bootstrap has, like, their official theme store. We're trying to figure out, like, what does it look like to make a product like that for, tailwind users or for aspiring tailwind users even. And even that positioning is kinda hard to to figure out. So I'll kind of explain where we're where we're thinking about going, …