The Hidden Algorithm That Decides Which Software AI Will Recommend | Tim Sanders, G2

For discovery, I think most people, I certainly have, have switched to asking one of the AI models before they go any further. Well, you do that instead of going to Google and using keywords. You represent at least half the market according to our latest research. Like, half of all b to b software buyers do it exactly how you do it, Craig. A lot is like the Oscars. Everybody talks about the movie. Not many people see the movie. Certainly, there is an industry growing up around filling the training data with positive information about your company so that when you're asked, when the model is asked, it will come up with your How big of a problem is that for you guys? When it comes to the purchase recommendation, ChatGPT and Gemini enter into a process called validation layer work at inference. What does that mean? They are validating that the entity that they're about to recommend is not going to lead to a regrettable purchase. I look in the future, Craig, three years from now. You express business goals and business problems, and the agent then will write the prompts and locate the software and perhaps buy it on your behalf with maybe a couple of checkpoints or guardrails. I see that coming. Hi. I'm Tim Sanders. I came to g two in the fall of twenty twenty four. Today, I serve as the company's chief innovation officer. And you have a pretty interesting background. You are also part of the AI Institute at Harvard. And then you you also have written a number of books. One, Love is the Killer App, which I've found fascinating. Can you just talk about those two aspects of your background before we get into g two? Yeah. Glad to. Last three years I've served as an executive fellow at the AI Institute at Harvard, and the charter of the institute is to democratize artificial intelligence for everyone, especially business leaders. And they do that with case level research. They do that with publications. They run executive outreach programs for a lot of companies you've heard of to really help people understand the simplicity of AI and more important how it can be leveraged for business outcomes. Love is the killer app. So that was my first book. I published it years ago when I was an executive at Yahoo and the thesis of the book that is that in a very high-tech world, it's never been more important to be high touch. And you know, Craig, I wrote that with the advent of the internet and digitization, digital transformation. And here we are in 2026. High-tech, AI is as high-tech as tech gets, and high-tech leadership and judgment and taste and all those other great human attributes around emotional intelligence have never been more important. Yeah, yeah. And how did those two, your work at Harvard and the philosophy behind this book, which is very generally that business should …