How AI Is Reinventing Elder Care | Chia-Lin Simmons of LogicMark

To figure out how to use an Apple Watch for an elderly person is a big ask. Everything is so tiny, and the touch screen is overly sensitive. And But I want a real person with, you know, intuition, mortality, fragility, experience of having been fragile and listening. Right? Where do you see this going? Where people can stay in their homes much longer than they can currently because there will be enough monitoring around them that people don't have to worry as much. For people 50, more than ninety percent of them wanna age at home. One in four percent 65 will experience a fall. So how do we help you not have that fall? How do we get predictive? And that's where AI plays a huge, huge role. Shailene, could you begin by introducing yourself and give a little bit of your background and how you got to Logic Mark. My name is Shailene Simmons, CEO of Logic Mark. I joined the company in June 2021 as their, pivot, CEO. The company has been around since 2005 and, was actually created by a innovator in technology, who had a firm belief that, personal safety, is should and should always be available for all seniors. And so at the time, subscription related medical alert products were very expensive on a month monthly basis. And so he created a product that if you push a button, it would go straight to 911, much like, you know, giving your cell phone old cell phone away to emergency services. It sort of connected directly to 911 and thus providing, you know, personal safety and medical alert, safety for a lot of low income and fixed income seniors. And so, when I joined the company, the company was in a bit of, some major changes. Certainly was in a bit of a pickle. Hadn't created new products in, you know, I would say since 2015 and, did not really have a connected product in a world where 80% of Americans had a Netflix account. And so subscriptions were definitely going down and pricing, became more prevalent. And but the company hadn't really been caught up in that. And so, the board brought me on board, as a pivot CEO, and, I have much more of a product background having done work in connected IoT, connected vehicles, and in AI. And so I was very much interested in this category space because, like a lot of people, the one in three millennials and more than half of Gen Xers out there, I'm a sandwich generation caretaker. So, I actually have my own personal experience much like everybody else, with a beloved family member having some, you know, not wonderful experiences with a medical alert product. And so I remember filing at the time. I was working at Google thinking somebody needs to change this. And, it turns out in June 2021, I was given opportunity to do that. And so I I took it …