Episode 189 — Bundles
Episode
49 min
Read time
2 min
Topics
Books & Authors
AI-Generated Summary
What It Covers
Ben Thompson and James Allworth analyze how digital bundling differs from traditional media bundles, examining Netflix, Facebook, Amazon Prime, Disney Plus, Microsoft Xbox, and Apple's strategies.
Notable Moment
Thompson admits his previous skepticism about Amazon Prime Video was wrong, realizing the service functions as churn management rather than customer acquisition, keeping subscribers engaged across multiple Amazon services.
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Books, tools, and gear mentioned in this episode
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Products
by Amazon
“Thompson admits his previous skepticism about Amazon Prime Video was wrong, realizing the service functions as churn management rather than customer acquisition, keeping subscribers engaged across multiple Amazon services.”
by Microsoft
“Microsoft positions Xbox Game Pass as primary service with console as implementation detail, while Apple One feels like revenue extraction rather than compelling lifestyle integration.”
company
“Ben Thompson and James Allworth analyze how digital bundling differs from traditional media bundles, examining Netflix, Facebook, Amazon Prime, Disney Plus, Microsoft Xbox, and Apple's strategies.”
“Ben Thompson and James Allworth analyze how digital bundling differs from traditional media bundles, examining Netflix, Facebook, Amazon Prime, Disney Plus, Microsoft Xbox, and Apple's strategies.”
“Ben Thompson and James Allworth analyze how digital bundling differs from traditional media bundles, examining Netflix, Facebook, Amazon Prime, Disney Plus, Microsoft Xbox, and Apple's strategies.”
“Ben Thompson and James Allworth analyze how digital bundling differs from traditional media bundles, examining Netflix, Facebook, Amazon Prime, Disney Plus, Microsoft Xbox, and Apple's strategies.”
“Ben Thompson and James Allworth analyze how digital bundling differs from traditional media bundles, examining Netflix, Facebook, Amazon Prime, Disney Plus, Microsoft Xbox, and Apple's strategies.”
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