Episode 194 — Back on Spotify

“Traditional podcast advertising requires high customer lifetime value products like Squarespace due to manual processes, limiting monetization opportunities for smaller creators and advertisers alike.”

“Spotify reverses course on podcast exclusivity by supporting OAuth authentication for independent creators while Apple launches subscription podcasts, reshaping the open podcasting ecosystem.”

“Apple launches subscription podcasts, reshaping the open podcasting ecosystem.”

“Company bought Anchor, Gimlet Media, and Megaphone to centralize podcasting, enable targeted advertising through streaming infrastructure.”

“Company bought Anchor, Gimlet Media, and Megaphone to centralize podcasting, enable targeted advertising through streaming infrastructure.”

“Company bought Anchor, Gimlet Media, and Megaphone to centralize podcasting, enable targeted advertising through streaming infrastructure.”

“RSS Foundation: Podcasting operates on RSS feeds enabling any podcast player to access content, similar to web browsers accessing websites, maintaining an open ecosystem without gatekeepers.”

“Ben and James removed Exponent from Spotify because its closed system conflicted with paid podcast business models, but now plan to return following Spotify's OAuth support announcement.”