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Exponent

Episode 185 — Open, Free, and Spotify

48 min episode · 2 min read

Episode

48 min

Read time

2 min

AI-Generated Summary

What It Covers

Ben Thompson launches paid podcast Dithering with John Gruber, exploring subscription models for creators while analyzing Spotify's strategy to dominate podcasting through closed ecosystem approaches.

Notable Moment

Thompson reveals he deliberately excludes Dithering from Spotify to demonstrate the platform's threat to independent creators, despite potential audience growth benefits from inclusion.

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Books, tools, and gear mentioned in this episode

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newsletter

  • Thompson explains selling continuous content production rather than individual items, comparing his Stratechery email model to traditional discrete content sales approaches.

podcast

  • Ben Thompson launches paid podcast Dithering with John Gruber, exploring subscription models for creators while analyzing Spotify's strategy to dominate podcasting through closed ecosystem approaches.

company

  • Analysis of how Spotify builds closed ecosystem through exclusive content and personalized advertising, potentially eliminating independent monetization methods for creators.

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