The ONE Question You MUST Ask Yourself Today with Jenna Kutcher: An EOFire Classic from 2022
Episode
23 min
Read time
2 min
Topics
Startups, Marketing, Software Development
AI-Generated Summary
Key Takeaways
- ✓Feeling-based goal setting: Set goals around how you want something to feel rather than using traditional SMART framework metrics. This approach creates goals that may not be quantifiable but reflect what truly matters in your life and business, allowing you to pursue outcomes aligned with your values instead of arbitrary numbers.
- ✓The avoidance pattern: Most people know exactly what they need to do in their lives but actively avoid it. Close your eyes and identify that one thing you're avoiding, then take tiny action immediately—open a Google Doc, file an LLC, or start creating that product. The difference between force and flow determines whether the timing is right.
- ✓Regular self check-ins: Make asking yourself how you really are a daily habit, similar to an Apple Watch breathing reminder. Check if you're enjoying your life or faking it, showing up as your best self, and deserving of your dreams. This practice becomes addictive and keeps you aligned with your authentic path rather than external noise.
- ✓Redefining success metrics: Success means moving through life with ease, excitement, peace, energy, and vibrance while being excited about your day. How you spend your days determines how you spend your life. This definition replaces traditional measures of worth based on output and achievement with sustainable fulfillment and presence in daily moments.
- ✓Social media as legacy: What you post online becomes your legacy, not just a highlight reel. When someone passes away, their social media becomes their scrapbook. Share your real life—the messy middles and insecurities—to create authentic connections and ensure your Facebook memories reflect actual moments rather than a curated false version of your existence.
What It Covers
Jenna Kutcher explains her approach to setting goals based on desired feelings rather than metrics, making self check-ins a habit, and redefining success as moving through life with ease and energy. She shares how a massage therapist's observation prompted her to write her book and why entrepreneurs avoid confronting unhappiness.
Key Questions Answered
- •Feeling-based goal setting: Set goals around how you want something to feel rather than using traditional SMART framework metrics. This approach creates goals that may not be quantifiable but reflect what truly matters in your life and business, allowing you to pursue outcomes aligned with your values instead of arbitrary numbers.
- •The avoidance pattern: Most people know exactly what they need to do in their lives but actively avoid it. Close your eyes and identify that one thing you're avoiding, then take tiny action immediately—open a Google Doc, file an LLC, or start creating that product. The difference between force and flow determines whether the timing is right.
- •Regular self check-ins: Make asking yourself how you really are a daily habit, similar to an Apple Watch breathing reminder. Check if you're enjoying your life or faking it, showing up as your best self, and deserving of your dreams. This practice becomes addictive and keeps you aligned with your authentic path rather than external noise.
- •Redefining success metrics: Success means moving through life with ease, excitement, peace, energy, and vibrance while being excited about your day. How you spend your days determines how you spend your life. This definition replaces traditional measures of worth based on output and achievement with sustainable fulfillment and presence in daily moments.
- •Social media as legacy: What you post online becomes your legacy, not just a highlight reel. When someone passes away, their social media becomes their scrapbook. Share your real life—the messy middles and insecurities—to create authentic connections and ensure your Facebook memories reflect actual moments rather than a curated false version of your existence.
Notable Moment
During a ten-year anniversary massage in Northern Minnesota, an intuitive healer told Kutcher there was something she needed to do but was avoiding. She immediately knew it was writing a book. That night she opened a Google Doc and started typing, demonstrating how a small dose of permission can unlock action on dreams you've been postponing.
Episode Transcript
Boom. Shake the room, Fire Nation. JLD here, and welcome to Entrepreneurs on Fire brought to you by HighLevel, the all in one sales and marketing platform. On today's classic episode, we'll be breaking down the one question you must ask yourself today. To drop these Vibe Ons, I brought to Jenna Kutcher into EOFire Studios. She is the author of How Are You Really and host of the Gold Digger podcast. Jenna is a born and raised Minnesota wife, mother, and entrepreneur who aims for two things daily, helping others wake up to life and staying in comfy pants. And today, we talk about how to set goals based on how you wanna feel even if they aren't measurable, make self check ins a habit. Success can be moving through life with ease, excitement, and energy, and oh, so much more. And a big thank you for sponsoring today's episode goes to Jenna and our sponsors. Fire Nation, are you ready to make 2026 your best year yet? I believe it's time to start your transformation by attending the world's highest rated business growth workshop taught personally by Clay Clark and featuring football star and entrepreneur Tim Tebow and President Trump's son Eric Trump at thrivetimeshow.com/eofire. Again, request life changing tickets today at thrivetimeshow.com/eofire. Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow ups, manage clients, and even white label your own software. Say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today. Jenna, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with? Okay. So first off, I have been an audience member of Fire Nation Yes. For years. So this is a dream come true. So let's not belittle that fact because people would totally agree that this is an incredible opportunity. Thank you. So one thing that people often disagree with is that when I set goals, I don't always use the whole SMART framework. Instead, I really set goals around how I want something to feel, which isn't always quantifiable, but it is real. And so when I think about like what does success look like, I reframe it and say what should success feel like when I achieve something and that's kind of how I move through life and entrepreneurship these days. So Fire Nation, first off, you can just tell what a generous giving soul Jenna is by sharing that at the top of the show. Number two, you can already tell what kind of value bomb she'll be dropping the rest of this episode. So tune in because this is gonna be quick and sweet. This is gonna be an episode where it is going bang, bang, boom. But, Jen, I wanna say thanks for those kind words. It's been great getting to know you and Drew over the past couple years at our …
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by Jenna Kutcher
“She shares how a massage therapist's observation prompted her to write her book and why entrepreneurs avoid confronting unhappiness.”
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