Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave with Robbie Baxter

Light that spark fire nation. JLD here, and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week. Today, we'll be breaking down how to build a subscription model so compelling your customers will never want to leave. To drop these value bonds, I brought to Robbie Baxter into EOFire Studios. Robbie is the world's leading expert on subscription and mentorship models. She wrote two best selling books, The Mentorship Economy and The Forever Transaction. She hosts the podcast, Subscription Stories, and has advised organizations like Netflix, Microsoft, and The Wall Street Journal. And today, we're gonna talk about subscription and membership models, why they're so popular, a real world example of how to launch one, and, oh, so much more. And a big thank you for sponsoring today's episode goes to Robbie and our sponsors. Here's something most of us don't think about until it's a problem, our phone service. Kape is a privacy first mobile carrier built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Kape makes that possible. Visit cape.co/fire and use code fire for 33% off Kape for six months today. Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow ups, manage clients, and even white label your own software. Say hello to our featured partner High Level, and visit highlevelfire.com to start your free trial today. Robbie, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What's up, Fire Nation? Something that I have learned that, I think is somewhat controversial, but I believe it to be true is that following your bliss is overrated. Sometimes, it's if you're trying to be professionally successful, there's only so many yoga instructors, so many cookie bakers, that that the world can, can support. And if that's your dream, go for it. But if you don't have that one thing that's burning in you, you're much better off looking for a a a problem that needs a solution than just doing what seems fun in the moment. Might seem a little harsh to hear that Fire Nation, but it could end up being the best advice you have because at the end of the day, man, if you can provide the number one solution to a real problem in this world, that can then give you the freedom to then go after your bliss on the free time that you have created because of your success. And there's honestly a lot of cases too where people have turned a their bliss and turned that into a job, and then that no longer becomes bliss. It actually becomes a job that's no longer enjoyable, and now you lose that bliss. You lose that passion. So, you know, proceed cautiously, basically. Like, there's there's definitely different …