Freedom vs. Safety: Axon CEO Rick Smith on the Future of Policing

What is it like being tased? So it's really interesting. It's terrifying while it's happening because you lose control of your body, and there's, like, these waves of energy. Five seconds while you're being hit with a taser seems like a very long time, and I had long enough to, like, have this philosophical, like, realization about what it must be like for people who can't control their body and then the the current was off. Yeah. It's it's it's not fun. But when it's off, it's off. Like, you're right back to normal the second it's off. Am I the only person who thinks that there's a great content business in body camps? There's just so much good content that comes out of these things. Like, is that just crazy? It's not just valuable from a social perspective, but it's like there's a ton of entertaining content. Well, was a company that... Remember Live PD? I know if you remember that? No. There was a show that did just live PD on Friday nights. They were The cops. Remember cops? This kid I went to high school with, his dad produced cops on TV. I I guess it's always been interesting. Yeah. So live PD was the new version of cops. I see. And their twist was that it was live so people would tune in on on weekend nights because they're like, oh, I wanna see what's happening, like a live sporting event. But then they got canceled after the George Floyd incident. You know, I think the production companies were afraid to be sharing, you know, pro police. So we we actually ourselves had done Axon Studios for a period of time to try to do exactly what you're talking about, like a, you know, live content business out of the body cameras. But it's just... Know, you gotta know your corporate DNA. We we are too, like, pro police and we're, like, you know, we're a we're a big corporation that wasn't gonna do the edgy things you would need to do to make that a great content business. Yeah. But I think it's it's there for somebody to do it. Yeah. Well, YouTube works. AppLovin started with an $8 domain, no VC funding and became one of the largest ad platforms in the world. Now that same engine powers AppLovin ads for ecommerce. Your ads run inside mobile games reaching over a billion people with full screen distraction free attention. The platform finds buyers and optimizes for profit. You see the target, it does the rest. One cookware brand went from 4,000,000 to 16,000,000, turned profitable, and is on pace for 80,000,000 this year. Visit apploving.com/allin to launch your first campaign today. Rick Smith, CEO of Axon. Welcome to the All In interview. It's awesome to be here. Thanks. I'm glad we could make this work out. I know we had talked about having you come out to the summit and got delayed, Missed that …