Ari Emanuel on the Future of Entertainment: Hollywood, AI, Creator Economy, YouTube vs Netflix

Ari Emanuel, the newest kingpin of combat sports. One of Hollywood's biggest power brokers. It's everywhere from the boardroom to, you know, even politics. There was another figure named Ari Gold that many people thought was named after you. The straight talking deal maker has a reputation for getting what he wants. I'm back and you're fired. Emmanuel has worked tirelessly to transform endeavor into a multi multibillion dollar behemoth. Ladies and gentlemen, please welcome Ari Emanuel. Thank you. Hey. Welcome. When's the last time we saw each other at that dinner? Exactly. Yeah. Did you see that panel? Yeah. You know Alex? Yeah. I know Alan. Yeah. I think he's great. I love this book. Yeah, the book is incredible. Yeah. So what's your take? On what we just have to cover there on my take. So Well, let's start at the beginning. Ari, you have had an incredible arc. You build an incredible business. And recently, you've had the opportunity to merge a bunch of assets and just the thing has just taken a a life of its own. Can you maybe walk us through the last four or five years of the evolution of Endeavor and, you know, your process of first leaving, building a business, then scaling it up, and just all of that Yeah. Action, the TikTok of it all? So, March 29, When I first came here, I was making 15¢ a mile when I moved to LA. Went to work at CIA, etcetera, then started the company March, twenty ninth on my birthday, '30 almost thirty one years ago. Had this idea about where, content was going from George Gilder, who wrote this book like that for television, and said there's gonna be infinite distribution, and then content's gonna be really, really valuable. And there's gonna be many forms of content. And so we kinda went out and started growing the business and trying to get into every sector of the business. Made a two horse race with when we, quote unquote, merged with William Morris. I think one of my best deals, actually, that merger. And then when Teddy Forsman passed away, bought IMG with Silver Lake, who had come into the company, and then we were in sports. And then we realized it was all in the representation business, and then realized that because of what we built, the infrastructure we built in the global scale we had, and the production and representation, we could start owning some of the assets as opposed to just representing them and kind of put them through our filters and kind of create more value. And so the first thing we did is we bought, this company called Professional Boralie that was, I mean, making $3,000,000 a year in profit. We turned it into a really nice business. It's still growing. And then because of that, and we had you know, we negotiated every day against networks and studios. The UFC came up, and we …