Book mentioned on podcasts
Switch
Mentioned on 1 episode by 1 guest across our covered podcasts.
SignalCast may earn commission on purchases via these links.
Who mentioned it
- Jessica FainRecommended
“The book *Switch* frames this as "shrinking the change." Ask the executive directly what failure would look like for them, then design the experiment to address that specific risk.”
Mentioned on: Lenny's Podcast