This week, This Week in David Senra covered the building blocks behind one of the fastest-growing consumer brands in recent history. Peter Rahal, founder of RXBAR and now leading Medici Brands, walks through the decisions and strategies that turned a bootstrapped protein bar company into a category-defining business, offering a practical look at scaling in the competitive CPG space.
Episodes This Week
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Other Weeks
This Week in David Senra (Sep 21 - Sep 27, 2026)
1 episode · Sep 21 – Sep 27
This Week in David Senra (Sep 7 - Sep 13, 2026)
2 episodes · Sep 7 – Sep 13
This Week in David Senra (Aug 31 - Sep 6, 2026)
1 episode · Aug 31 – Sep 6
This Week in David Senra (Aug 24 - Aug 30, 2026)
2 episodes · Aug 24 – Aug 30
This Week in David Senra (Aug 17 - Aug 23, 2026)
1 episode · Aug 17 – Aug 23
This Week in David Senra (Aug 10 - Aug 16, 2026)
2 episodes · Aug 10 – Aug 16
This Week in David Senra (Aug 3 - Aug 9, 2026)
1 episode · Aug 3 – Aug 9
This Week in David Senra (Jul 27 - Aug 2, 2026)
1 episode · Jul 27 – Aug 2
This Week in David Senra (Jul 20 - Jul 26, 2026)
1 episode · Jul 20 – Jul 26
This Week in David Senra (Jul 13 - Jul 19, 2026)
1 episode · Jul 13 – Jul 19
This Week in David Senra (Jul 6 - Jul 12, 2026)
1 episode · Jul 6 – Jul 12