Introducing Project Terrain: Engineering The Future Of Performance with Samuel Ross

We're excited to bring this collection to the world. It's all rooted in this idea of function. We're building this really beautiful system as a true garment and wearable design system between graphics and perforation that enables protection and endurance and also the Whoop hardware to be visible at all times. Who do you feel like is the right Whoop member for this collection? The movers and shakers of society, are the modern athlete and the professional athlete. But I also think about the everyday individual who's excelling in their training day in and day out. What's up, folks? If you care about health, performance, fitness, you may really enjoy getting a Whoop. You can check out Whoop at whoop.com. It measures everything around sleep, recovery, strain, and you can now sign up for free for thirty days. So you'll literally get a high performance wearable in the mail for free. You get to try it for thirty days to see whether you wanna be a member, and that is just at whoop.com. Back to the guests. I'm here with the very talented Samuel Ross. Samuel, you're gonna tell us all about this collaboration that we've done together. What is Project Terrain? You know, firstly, it's a joy to be here and actually dive into the design and garment process for both, you know, wearable and also garment. Project Terrain is this ethos, this vision we've been building which is about seasonal training. You know, we're gonna tell this over three chapters. And chapter one will include six different products which are really quite special. We focused on bringing in the highest level of, you know, Italian, Japanese, and South Korean technical fabrics. And it's about building a system that you can live with daily for training and for leisure. I love it, man. So let's let's dive in on the collection. You know, we have to start with with the jackets. Like, I've spent the past ten years of my, you know, career building technical jackets with specific millners. And all of those learnings have come into what we're building here. This is a lightweight jacket which, of course, has reinforced zips, perforation, and insulated pads throughout. And we're building this really beautiful system of a visual language, you could say, between graphics and perforation that enables the whoop hardware to be visible at all times. There's just like a really distinct and powerful silhouette, something that oozes this feeling of protection and endurance factored throughout. Well, I love the material, first of all. It's lightweight, but it also feels super protective. And you've got this incredible, almost like sheen that's coming off of it. You know, we were talking about this earlier. It's this feeling of being pronounced but also being discreet. There's a sense of vigilance that comes from these particular materials that we're choosing. We don't need to peacock or shout to make a really clear, impact in the market, and it feels so honest to …