From Fans to Shareholders: How Individuals Can Now Invest In Professional Sports

Hey, everybody. It's Tony Robbins. Welcome to the Holy Grail Investing podcast. When they consider investing in the world of sports, most people think of it as just a trophy asset. There's a narrative that develops every twenty years. Baseball's dying. The aggregate revenue generated has tripled. This is an exciting episode because my co host is gonna sit down with the pioneers of professional sports investing, Arctosports Partners. We're also gonna have a special guest, Sam Kennedy, who's the CEO of Fenway Sports Group. They own the Boston Red Sox, the Pittsburgh Penguins, and Liverpool Football Club. It started with Major League Baseball, working to allow for institutional investment. The market is just starting to appreciate how valuable this content is. Viewership is up. Attendance is up. We need to continue to innovate the product. That's over $400,000,000 before you ever play a game or sell out a seat. What are you doing to attach to the younger fans through the digital streaming services? I'm really glad you asked that because you'll be able to upload a photo of your child and watch your kid in the game real time. Now we finally have a real podcast because we've talked about AI. Right? What's the most exciting thing that sets you up for high returns over the next, like, ten years? Listen. Historically, owning a professional sports franchise used to be that trophy asset reserved only for billionaires. But in 2019, Major League Baseball changed the rules. They allowed investment firms to take a minority interest in their franchises, but very few firms obviously qualify. Today, every other league has followed suit, including the NBA, NHL, MLS, and, of course, just recently, the NFL. This allows individual investors, people like you and me, the opportunity to participate in this time tested uncorrelated asset class. Now I love this because if you understand the holy grail of investing, you understand Ray Dalio, one of the greatest investors of all time, his most important principle he teaches is if you can find eight to 12 uncorrelated investments that you believe are a good bet, you reduce your risk by up to 80% and increase the chance of your upside. That's why investing in sports is one of my personal favorites because it's an uncorrelated investment. And also think about it. You're not just buying a sports team. How'd you like to have a company you're investing in that has a legal monopoly? Like, if you're in Boston, you got the Red Sox. You know? If you're in LA, it's the Dodgers. These franchises also have customers they call fans. That original term comes from the word fanatics, and they're multi generational. Think about it. This passion for the sport is often passed down from father to son to daughter, through generations. And today, they're not just selling tickets and hot dogs. They own real estate and they control extraordinarily valuable media rights. And they're building powerful businesses that go far beyond …