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The Startup Ideas Podcast

Set Up Claude Skills in 21 Mins (for Non-Technical People)

Read time

2 min

Topics

Design & UX, Artificial Intelligence, Software Development

AI-Generated Summary

Key Takeaways

  • Skills vs Projects distinction: Skills function as permanent team members for ongoing operations across all work, while Projects contain context for specific campaigns with defined timelines, making skills better for consistent day-to-day workflows and reusable expertise.
  • Skill creation process: Enable skills in Settings under Capabilities, select create with Claude, describe your use case conversationally, answer clarifying questions about inputs and desired outputs, then Claude generates markdown files containing frameworks, guidelines, and scoring systems automatically.
  • Conversion copy framework: The generated skill incorporates proven copywriting frameworks like AIDA, PAS, and BAB, scores copy elements on a 10-point scale, prioritizes fixes by conversion impact as critical-high-medium-low, and provides before-after examples with psychological rationale for each recommendation.
  • Skill optimization method: Follow a 10-step refinement process including exploring where Claude fails without guidance, researching domain expertise deeply, iterating based on real scenario testing, and constraining ruthlessly so every section earns its place to make Claude think like an expert practitioner.

What It Covers

Greg demonstrates how to create Claude AI skills through the web interface, building a conversion copywriting review tool for his design agency that analyzes app and website copy to optimize conversion rates.

Key Questions Answered

  • Skills vs Projects distinction: Skills function as permanent team members for ongoing operations across all work, while Projects contain context for specific campaigns with defined timelines, making skills better for consistent day-to-day workflows and reusable expertise.
  • Skill creation process: Enable skills in Settings under Capabilities, select create with Claude, describe your use case conversationally, answer clarifying questions about inputs and desired outputs, then Claude generates markdown files containing frameworks, guidelines, and scoring systems automatically.
  • Conversion copy framework: The generated skill incorporates proven copywriting frameworks like AIDA, PAS, and BAB, scores copy elements on a 10-point scale, prioritizes fixes by conversion impact as critical-high-medium-low, and provides before-after examples with psychological rationale for each recommendation.
  • Skill optimization method: Follow a 10-step refinement process including exploring where Claude fails without guidance, researching domain expertise deeply, iterating based on real scenario testing, and constraining ruthlessly so every section earns its place to make Claude think like an expert practitioner.

Notable Moment

The skill transformed generic app store copy from a vague three-out-of-ten rated headline into specific alternatives featuring concrete time frames like three seconds and unique technical differentiators like iPhone depth sensing for portion measurement.

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Episode Transcript

This is the beginner's guide to actually setting up Claude skills. I'm gonna make it super easy for you to understand how to use it, why it's important. I'll start by why it's important. Like, you will be able to get way more out of Claude if you use skills. It's just gonna get way way more consistent, higher value stuff. So who doesn't want that? This episode is for you. And it's it's for the beginner. I'm not gonna be using Claude code. I'm just gonna be using the website. Or if you wanna just have the Mac app, we're gonna talk about how you can create a custom skill. So the first thing you're gonna wanna do is actually enable skills. So it doesn't enable it by by default. So if you go to settings and then you click capabilities, if you scroll down, you actually could see that there's this skills preview feature. Repeat customizable instructions that Claude can follow in any chat, and you can actually add them over here. If you wanna create a new skill, it, you know, gives you three options. It says create with Claude, build complex skills through conversation, write skill instructions, great for skills that are easy to describe, and then upload a skill. So this is if you actually have a zip already or a skill, you can just upload it already. But for the vast majority of of people, you actually want to just hit, you know, let's create a skill together and says it basically onboards you to this idea of how to create a skill. So it says, let's create a skill together using your skill creator skill. First, ask me what the skill should do. It says, I'll help you create a custom skill. Let me first review the skill creator documentation to guide us through this process. So then it says, perfect. Let's create a custom skill. What functionality should this skill provide? For example, it could help with working with the specific formats or data, following particular workflows for workflows for your work or projects, integrating with specific tools or APIs, applying domain specific knowledge or, procedures or something else entirely. So what do I have in mind? So that's a good question. I'm going to say, hey there. I run a design agency called LCA. I'm constantly creating new apps and websites. I'd love a skill that reviewed my, designs. Actually, reviewed my viewed my copywriting on my apps and websites and and critiqued it to get the highest conversion rate possible. Basically, I want to ship apps that drive revenue, etcetera, and copy helps do that. So basically what I'm trying to do is I wanna have almost like a copywriter that specializes for, you know, apps and and websites, and I wanna see if I can create a skill that can go and do that. And it says, great idea. A conversion focused copywriting review skill would be really valuable …

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