Set Up Claude Skills in 21 Mins (for Non-Technical People)

What It Covers

Greg demonstrates how to create Claude AI skills through the web interface, building a conversion copywriting review tool for his design agency that analyzes app and website copy to optimize conversion rates.

Key Questions Answered

• •Skills vs Projects distinction: Skills function as permanent team members for ongoing operations across all work, while Projects contain context for specific campaigns with defined timelines, making skills better for consistent day-to-day workflows and reusable expertise.
• •Skill creation process: Enable skills in Settings under Capabilities, select create with Claude, describe your use case conversationally, answer clarifying questions about inputs and desired outputs, then Claude generates markdown files containing frameworks, guidelines, and scoring systems automatically.
• •Conversion copy framework: The generated skill incorporates proven copywriting frameworks like AIDA, PAS, and BAB, scores copy elements on a 10-point scale, prioritizes fixes by conversion impact as critical-high-medium-low, and provides before-after examples with psychological rationale for each recommendation.
• •Skill optimization method: Follow a 10-step refinement process including exploring where Claude fails without guidance, researching domain expertise deeply, iterating based on real scenario testing, and constraining ruthlessly so every section earns its place to make Claude think like an expert practitioner.