523: Creating Opportunities in a Time of Crisis

Everybody. This is Steli Efti. And this is Heaton Shaw. And I think in true Steli and, I guess, Heaton form, Steli and me form, we're gonna talk about something positive today. I think we like talking about more than just sales and marketing. We just wanna bullshit and chat about business and life. And hopefully, while we're doing that, provide a lot of value to people. The world's best business podcast. Oh. Shit. Oh, shit. We did it. For people trying to get shit and done. Yeah. We don't wanna give you feedback that's bullshit. Yeah. We want you to do your best. And something that I that Steli came up with I don't know when he came up with it, but I heard about it right now. And what it is is, I think, something much needed right now, which is a discussion about what we're seeing that's actually working in business right now considering shelter in place, COVID out of control. I think somebody called this Armageddon or something like that to me five minutes ago before I got on this. Oh, really? Yeah. They called it Armageddon. They're like, yeah. How are you doing with the current Armageddon? Blah blah blah. I'm like, I'm doing I'm doing as fine as I can and definitely better than a lot of people, so I can't can't really complain about anything. And so, yeah, let let's talk about it. Like, I think the big thing was, like, what businesses, what approaches are sort of working right now for people that we can kind of talk about. Right? Yeah. I thought that it'd be a good idea to just just share some examples in our network or in with our within our friends or anywhere that we've observed, that we've seen over the last couple of months that we thought, wow. This is inspiring or this is cool that somebody is creative or innovating or adapting and changing and succeeding in some way, finding opportunity even in in these difficult times. Just to give people inspiration to simulate them and just because we have enough of the critical things that we read and hear about every single day. And so how about we wanna do this? You can go first. I can go first with examples, and we'll go back and forth. I'm sure we'll come up with and be able to share Yeah. That's fine. Yeah. Good stuff with people. Yeah. Go ahead. Yeah. So the first thing that I'll bring up is actually, I wanna go outside of tech. Right? So when this whole at the very beginning, like, the the beginning of COVID being a bigger thing in Europe, I remember that in the first few weeks, there was this shortage of masks. Right? It's not a problem anymore. Like, this is kind of a past problem. But while it was a a big kind of surging demand and problem, I remember the people were trying to …