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The Startup Chat

513: Online Meetings & Virtual Events During COVID-19

·
Steli Efti,Hiten Shah

Read time

2 min

Topics

Career Growth, Productivity, Design & UX

AI-Generated Summary

Key Takeaways

  • Timing strategy for virtual events: Launch online conferences immediately rather than planning for September or later, as current audience enthusiasm may represent a novelty phase that could face backlash within two to three months as fatigue sets in and competition intensifies across all virtual event formats.
  • Content differentiation drives attendance: Virtual event success depends on focused audiences, strong moderation, and compelling speaker selection rather than format alone. Companies with existing audiences and promotion capabilities will capture registrations, while generic events struggle regardless of platform quality or production value invested.
  • Conference economics remain sponsor-driven: Revenue models for online events mirror physical conferences where sponsors generate primary income and ticket sales provide secondary revenue. Organizers must adapt sponsorship packages for virtual formats while maintaining this fundamental business model to achieve profitability and sustainability.
  • Platform evolution enables better experiences: Tools like Hopin and Livestorm create backstage areas for speakers, staged introductions, and UI designs that mirror physical conference flows. These platforms deliver surprisingly effective virtual experiences when combined with quality content, though technology alone cannot compensate for poor speaker selection.

What It Covers

Steli Efti and Hiten Shah examine the explosion of virtual conferences, webinars, and online meetings during COVID-19, analyzing attendance patterns, content quality factors, platform innovations, and whether the surge represents sustainable growth or temporary novelty.

Key Questions Answered

  • Timing strategy for virtual events: Launch online conferences immediately rather than planning for September or later, as current audience enthusiasm may represent a novelty phase that could face backlash within two to three months as fatigue sets in and competition intensifies across all virtual event formats.
  • Content differentiation drives attendance: Virtual event success depends on focused audiences, strong moderation, and compelling speaker selection rather than format alone. Companies with existing audiences and promotion capabilities will capture registrations, while generic events struggle regardless of platform quality or production value invested.
  • Conference economics remain sponsor-driven: Revenue models for online events mirror physical conferences where sponsors generate primary income and ticket sales provide secondary revenue. Organizers must adapt sponsorship packages for virtual formats while maintaining this fundamental business model to achieve profitability and sustainability.
  • Platform evolution enables better experiences: Tools like Hopin and Livestorm create backstage areas for speakers, staged introductions, and UI designs that mirror physical conference flows. These platforms deliver surprisingly effective virtual experiences when combined with quality content, though technology alone cannot compensate for poor speaker selection.

Notable Moment

One company previously hosting monthly webinars began running multiple sessions daily during the pandemic, prompting the hosts to unsubscribe from email lists they valued due to overwhelming promotional volume that made engagement impossible despite genuine interest in the content.

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Episode Transcript

Everybody. This is Steli Efti. And this is Heat and Chop. And today on the Solove Chat, we wanna talk about online meetings, webinars, conferences during COVID nineteen. I think we like talking about more than just sales and marketing. We just wanna bullshit and chat about business business and life. And hopefully, while we're doing that, provide a lot of value to people. The world's best business podcast. Oh. Oh, shit. Oh, shit. We did it. For people trying to get shit done. No. Yeah. We don't wanna give you feedback that's bullshit. And we want you to do your best. Is it a good idea? Is it a bad idea? Is it gonna Yeah. What is happening in the world around the trying to bring physical events online? What are we experiencing, observing? We both felt like it's an interesting thing that's going on around the world. Zoom fatigue and other things popped to mind. And so, we just wanted to chitchat and see how we what we're observing, what we think will happen next, how to think about these things. Let me ask you first. So I, I have just the amount of invitations to online events and conferences for me has just ramped up drastically. Obviously, because this is like conference summertime, I guess, and a lot of conference organizers decided to try to do the events completely online. But also just the amount of webinars that companies give, the amount of meetings that you I mean, we always because we were remote, always had a lot of Zoom meetings, but it's gotten even more because now I do Zoom meetings with friends. I do Zoom meetings, calls with family members. I just do a lot more of these virtual video conferencing calls. And, yeah, I'm curious. I I you also I've I've done a few conferences. I've done a bunch of webinars and everything in between so far, and I'm starting to try to figure out how I feel about all this and if I wanna do more or less and what what's gonna happen in the in the market. What about you? What are what's kind of been your experience over the last couple of weeks? I see there's been a lot of exuberance for online events, like, more than I've ever seen in my life. And I'll start that way. Because, like, I still don't know what to think because of what I just said. Like, there's been more than ever. And for the moment, it feels like people are into it. Intuit meaning there's enough people that are still into it where if you throw some online something or other and have some way to promote it, people will show up. Because it's not that they don't have anything better to do, it's that they're seeking connection. They're seeking this. Yeah. I led a few over the last two or three weeks. I wouldn't say an insane amount, but definitely more than …

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Books, tools, and gear mentioned in this episode

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Tools

  • HopinRecommended
    Tools like Hopin and Livestorm create backstage areas for speakers, staged introductions, and UI designs that mirror physical conference flows.
  • LivestormRecommended
    Tools like Hopin and Livestorm create backstage areas for speakers, staged introductions, and UI designs that mirror physical conference flows.

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