498: Marketing During the COVID-19 Crisis

Everybody. This is Steli Efti. And this is Heaton Shah. And today on the startup chat, we're gonna talk about marketing during a crisis. Heaton, we like talking about more than just sales and marketing. We just wanna bullshit and chat about business and life, and hopefully while we're doing that, provide a lot of value to people. The world's best business podcast. Oh. Oh, shit. We did it. For people trying to get shit done. Yeah. We don't wanna give you feedback that's bullshit. And we want you to do your best. Actually, marketing during a pandemic as everyone's working from home Yep. While everyone's checking information about the pandemic all day long. I was I mean, like, seriously, I I was just gonna say that, like, it seems like there are a lot of brands out there that are taking this I don't wanna hear your reaction. Taking this opportunity as a reason to send email to their customers. Are are you are you noticing that? Oh, no. No. Just about, like, 20 to 30 emails every day. And who who was it? I saw a bunch of people funny tweeting about this, like, thank god, you know, every company I've ever given my email is telling me how they're managing the COVID nineteen situations internally. Yeah. There's a lot of emails about COVID nineteen from brands. And, you know, the the funny thing is, I would say that almost all of them, with a few exceptions, are from companies I don't even know or I'm not even like I'm like, am I a customer of this? Do I use this? Why am I getting an email from this particular brand? Like, it's it's not very relevant. It's not like, I don't know, if AWS sends me an email or Twilio or something like some some software product I use every day, Zoom. If Zoom saw send an email, Zoom hasn't sent an email. They send an email. I've been They have not sent a single email. That's right. Yeah. But if Think about that. No. Email. Yeah. If they'd send an email, I'd be like, at least I'm curious to know because I really fucking hate this service right now. But it's none of these essential infrastructure type software products and services I'm a customer of that have sent me an email. None of them. It's all this other bullshit that I don't even know why they have my email that's sending emails about. That's right. So I assume your recommendation is not necessarily, first thing you have to do is send an email to everybody in your email list telling them how you feel and what you do about COVID nineteen. Yeah. You know, there there's an exception. And this exception, I've I've seen data on now. But if if a company is direct to consumer, and they're an e commerce brand and it is I'll put the other and in there which is a caveat …