494: How to Deal With Rejection

What It Covers

Steli Efti and Hiten Shah share strategies for handling rejection in business and life, emphasizing that even experienced entrepreneurs still feel discomfort but have developed better coping mechanisms through repeated exposure.

Key Questions Answered

• •Decision ownership: Make decisions independently before seeking approval. When you decide the outcome is certain and only seek the right partner to execute it, individual rejections become less devastating because no single person controls your destiny.
• •Reframing rejection: Understand that rejection means this specific person or institution will not help you, not that your goal is impossible. Each no simply eliminates one path while leaving all other possibilities open for pursuit.
• •Persistent application: Hiten's father applied to 1,200 jobs to relocate his family to the US, demonstrating that volume and perseverance overcome individual rejections. The key insight: if you don't ask, the answer is already no.
• •Emotional reality: Rejection never feels good, even after thousands of experiences. The goal is not to eliminate discomfort but to develop the ability to act despite it, similar to repeatedly jumping from a high point despite initial fear.